TAKEAWAY: There is a hint from Mr. Murdoch that he might change the name of The Wall Street Journal to just WSJ. Why not? As I recall it, we hinted at that with the WSJ Europe and Asia in 2005.
This blog post was updated Monday, July 9, in Tampa, Florida, at 13:42
This change may be more of an evolution
These sketches from around May 2005 show my initial thinking for changing the Wall Street Journal from broadsheet to tabloid. My first idea was to use a sort of shadow WSJ, in a light sand or champagne hue, behind the well known logo of the newspaper. But notice in the second sketch, that I played it safe by having an option without any changes in the logo. I admit that the team and I were quite happily surprised that the WSJ was approved. It had a good run, then disappeared. But, who knows? Maybe Murdoch brings it back, and not as a shadow, but as the real thing.
Front pages of the WSJ Europe and Asia when the logo still included the WSJ behind the original nameplate—courtesy of David Pybas, Wall Street Journal
The Weekend edition in the US already uses WSJ as its name
Online and for app, it is WSJ that identifies the publication
Fascinating to Knopf Sept 18.
“I examine through anecdote and analysis Saudi society and culture with an eye toward explaining the stresses on future stability. I spent 5 years traveling all over the kingdom talking to all kinds of people to write the book,” Karen writes me.
Of related interest
This article was published when it was announced that the WSJ would convert to tabloid format in Europe and Asia:
Abroad, The Wall Street Journal Will Be a Tabloid
http://www.nytimes.com/2005/05/09/business/media/09journal.html
Those hand drawn sketches…
As you can see, I still begin with a “pencil” sketch, but executed on the handy and efficient Paper 53 app on my iPad
It is early Monday morning and only a few hours since I posted the blog above about the Wall Street Journal and its possible name change.
However, what apparently has captured the attention of several of you is those hand drawn sketches shown here. Some of you are asking me, via email: Are you still drawing such detailed sketches for your projects?
Indeed, I am, although I confess that I now do a lot of them using my iPad and Paper 53! I believe that a well drawn sketch, with as many details as possible, is not only good for the team executing the pages but also for us designers to get a sense of proportion, texture and how the reader will grasp content in those precious first ten seconds when he looks at the page.
Sometimes I still indulge in a rather detailed pencil sketch, but often I do some scribbles to get my thought on paper (on screen?)
The iPad Design Lab: Storytelling in the Age of the Tablet
Video walkthrough of the iPad prototype of iPad Design Lab
