The Mario Blog

11.24.2008—12pm    Post #404
In Brazil: a new look for Diario do Para

TAKEAWAY: Sometimes just being the leader in the market is not enough for a newspaper. The leader must continue to improve and to present better offers to its readers. Such is the case for Diario do Pará, published in the Amazon region of Brazil. Garcia Media Latinoamerica worked with Diario’s team.

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Big changes have taken place for Diario de Pará, including a change of its logo, which went from blue to black, with a different font. But the changes for Diario were not just visual, as the newspaper underwent a total rethinking of how it presents content,

Here is what the scope of the project was for Diario”
*To improve printing quality.
*To examine and to modify editorial processes
*To incorporate a new editorial system
*To introduce a new logo—-a change in the branding.
*To introduce a new design for the entire newspaper
*To reorganize and move content around in a more compact way, while introducing new content as well.
*To modify the editorial focus.

The new typography for Diario

The typographic scheme of Diario consists of three fonts: Antenna, Leviathan and Mercury.

[ ANTENNA ]
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Used for headlines, subtitles and in a variety of weights and styles throughout the newspaper

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[ LEVIATHAN ]

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This font is used for page headers and for logos of specific sections and supplements.

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[ MERCURY TEXT G2 ]

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Mercury Text was found to be the best to provide legibility for texts.

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New history is created for Diario do Para with the birth of this new logo, using Antenna. The line with color provides a sense of corporate branding to identify the newspaper and give it visual uniqueness. With a new logo, the management of Diario hopes to start a new era representing a product that is more modern, with a stronger presence in the market.

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The new look

Some pages show the new design.

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The design BEFORE the new redesign

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New supplement page design

Supplement covers after the redesign

Supplement to present the new design

To read TheRodrigoFino blog, and see this case study in Spanish, go:
https://garciamedia.com/latinamerica/blog/articles/belem_do_para/

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Spending this week at home in Tampa.

TheMarioBlog posting #142