Clever art direction for this week’s cover of the German newspaper Die Zeit. Headline reads: The next vaccine? The three-stripe bandaid visual concept communicates the story directly and at a glance. Bravo for the design team of Die Zeit, inluding former Garcia Media art director Jan Kny.
Why this works: This is a simple visual solution for a story that is current, with high reader interest, but that could lend itself to a visual cliché: Think syringe and needle going into arm! Instead the designer here combines the familiar Bandaid with the rank and hierarchy that comes with stripes on a uniform.
Readers of Die Zeit are used to clever front page presentations, as we have highlighted in this blog from time to time.
Of related interest:
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TheMarioBlog post # 3321