The Mario Blog

06.09.2010—10am    Post #941
Countdown to the Tablet Conference: How newspapers can best use the iPad

strong>TAKEAWAY: Our contdown to the Power of the Tablet conference at Poynter (June 14-15) continues with Reed Reibstein providing us links of interest to get us thinking tablets. Today: the iPad and newspapers

strong>TAKEAWAY: Our contdown to the Power of the Tablet conference at Poynter (June 14-15) continues with Reed Reibstein providing us links of interest to get us thinking tablets. Today: the iPad and newspapers

Submit Your Links!

On June 13, the day before the “Power of the Tablet” conference, I will post a list of the tablet-related links you, our valued readers, suggest. So send me your favorite articles, blog posts, tweets, e-mails from Steve Jobs , whatever! Tweet them to @rreibstein or leave them in the comments below.

As we approach Poynter’s The Power of the Tablet conference, I turn over the blog to our Garcia Media intern Reed Reibstein, who will also be blogging live from the conference. Reed’s idea is to “warm up” to the conference with daily postings of essential articles that will help everyone understand the tablet as a new journalistic platform.

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Countdown to the Conference: 5 days to go

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Illustration courtesy of Joe Zeff Design

Newspapers and the iPad

Blogging before the iPad was released, Joe Zeff examined the unique situation of newspapers on the tablet. Pointing out the differences between news on paper, mobile devices, the web, and the tablet, he found the tablet edition’s selling points to be graphic design and intuitive navigation. In the months since the iPad’s launch, most newspapers have created apps that bring their full range of content to the device, but Zeff advised that the most effective apps will deliver rich, interactive content with a limited subject. The only newspaper apps I know of within this mold are by The Guardian and New York Post, which both launched specialized photography apps; time will tell as to which approach works best.

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