Travel and lifestyle magazines are always popular. In the post-Covid 19 era, the content of such magazines resonates with readers who are finally starting to get out of the house again: traveling to exotic locations, eating at old and new restaurants, and discovering that the world is still there to welcome them.
We at Garcia Media had a call to help with the creation of a new publication for Saudi Arabia, a country where expansion is the theme of the moment, with 15 new megaprojects announced for development, among them:
Saudi Arabia’s NEOM is set to open Sindalah, an island northeast of the country, in 2024, the kingdom’s Crown Prince Mohammed bin Salman announced. Covering an area of approximately 840,000 square metres, Sindalah is a group of islands in the Red Sea that will be developed in the giga-project.
In addition, Crown Prince Mohammed bin Salman formally announced recently the creation of a new national airline, Riyadh Air, which will serve more than 100 destinations around the world by 2030, making use of the kingdom’s location between Asia, Africa and Europe
So, it is no surprise that a high end magazine with emphasis on Saudi Arabia and regional travel, plus lifestyle content, would become a necessity. The magazine, published in print, with an online edition, appears in both Arabic and English.
The first edition of List has just been published.
‘It’s been so exciting to work on the launch of LIST, and to now see it come alive across print, digital and social platforms. Its mix of top quality local and international voices and photography and invitation to look at travel and culture from a Saudi perspective is a world-first. I’m so proud of the beautiful brand we’ve created together.’
Becky Lucas, Launch Editorial Director
You can take a look at it online here:
The process
From the start it was decided by the project team, headed by Fadi Mroue, creative director for the Saudi Media Research Group, publishers of List,, that there would be both Arabic and English versions, sharing a similar design concept.
What are the centerpieces of the design?
-Cover should be inviting and include people.
-a good content rhythm, with proper balance between long, medium and short (finger reading) pieces.
–emphasis on large photos, especially for the print editions.
–destination single and double pages that invite the reader to visit one topic quickly.
-Highlight content that is “shareable”,
Type and. color palette
The digital version
The Instagram video of List
https://www.instagram.com/reel/CrTDDeYoCo3/?igshid=Mzc1MmZhNjY%3D
The team
Launch Editorial Director: Becky Lucas
Editor for this issue: Tarek Malik Hijazi
Art director : Souad Kamal
Project team: Fadi Mroue, Georgios Grigoriadis, Olivier Ramia
The Garcia Media art direction team:
Paula Ripoll, Rodrigo Fino, Osama Aljawish
Our mobile storytelling workshops train, inspire teams in newsrooms, corporate communications
It is a mobile world, and 82% of all content is consumed on a mobile device worldwide, not just news, but all sorts of documents, especially pdfs. If your company is in the business of creating content, then you need to start thinking from small to large. Create that content for the smallest platform, where a majority of the users are consuming it.
Our Garcia Media Mobile Storytelling workshops are proven to introduce your editorial team to the way we write, edit and design for mobile platforms. It is a one-day program that involves a presentation (where I summarize my Columbia University class content), and follow it with a hands on workshop.
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https://books.apple.com/us/book/the-story-volume-i/id1480169411
Volume Two: Storytelling
https://books.apple.com/us/book/the-story-volume-ii/id1484581220
Volume Three: Design
https://books.apple.com/us/book/the-story-volume-iii/id1497049918
Order the print edition of The Story, from Amazon, here:
The Story, en español:
TheMarioBlog post # 3367