The Mario Blog
Monocle’s habit-forming daily briefing

Leave it to Tyler Brulé to turn everything he does into an object of desire. The publisher of the chic Monocle now has launched a daily briefing, The Monocle Briefing, that is just too good to miss. Add it to my list of briefings that get my day started.

Everytime I meet Tyler Brulé I have a great time, learn something and leave the room admiring this man’s zest for living, for the good things in life (which his Monocle products tell us all about), and his forever next adventure.  I remember him telling me about planning Monocle Radio years ago.  The rest was and is history.

Now, there is The Monocle Minute.  You could call it The Tyler Brulé Minute. 


You can see the Tyler signature during that entire Monocle Minute.  If I had been having coffee in a Milano cafe with Tyler, he probably would have told me about these stories himself, with his special flair for storytelling. That voice translates to The Monocle Minute.

It is not just another e-newsletter. No, sir. This one is that rare combination of a highly curated news report, perhaps with two or three items of interest that you should know today, but also a series of wonderful summaries of stories that center on what is the DNA of Monocle everything: urban wonders, places we should visit, the good life. All presented in a short summary that is self contained. You are not sent to read the story, unless you want to. The summaries say enough to give you an idea of the story.

The Monocle Minute is also visually appealing, wrapped in plenty of white space and easy to read and to navigate.

Congrats, Tyler! You’ve done it again.

Go here to subscribe to The Monocle Minute:


A new Times newsletter

The New York Times team is now reacting quickly to trends and such a case is the new #MeToo Moment newsletter, with news and updates related to “the sexual harassment and misconduct scandals roiling society.”

We applaud this latest effort, not only because of the importance of its content, but also because it shows that newsletters and briefings are not limited to listing of news headlines, and can be tailored to topics of interest to many in the audience.









Mario’s Speaking Engagements



April 18-19, 2018-Newscamp ,Augsburg,  Germany.





May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil



June 3-6, 2018The Seminar, San Antonio, Texas.




Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me:

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.



TheMarioBlog post #2742


Blog Post01.22.2018—1am
Are we using better photos today?
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The challenge of that fold
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The Washington Post: another profitable year
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Did I really read that much?
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The Guardian changes more than just the format
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Are vulgar words now part of a journalist’s styleguide?
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The new New York Times campaign
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The good news about paying for content
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Prof. Miguel Urabayen (1926-2018): Tribute to a grand maestro
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Fire & Fury: Here’s a cover that tells more of the story
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End of print edition for Montreal’s La Presse
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Happy New Year…..I am back, sort of
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My prediction for 2018: we will write, edit & design for mobile
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Best wishes for the holiday season!
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Every year should be year of the audience
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The Post Most: curated content as easy as 1-2-3
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The power of a comic
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Those European ePapers Continue Growing
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Journalism students and print (not a romance)
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The nuances of using ragged right type
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Monocle’s habit-forming daily briefing
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2018: More digital everything, more of the Trump factor
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That time of the year to think what next
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Apple goes romantic
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E-mail newsletters can be a real seductive hook
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An e-newsletter with visual appeal
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So 2017 was really NOT the year of video……
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The New York Times: the Spanish weekly
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Paywalls, storytelling highlight Latin American conference
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In Argentina: the hot topic is “paywalls”
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The NY Times’ Jobs Classified: Really?
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At The New York Times: a kids section on Sunday
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“I read it on Facebook.”
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The flow of a breaking new story in the mobile era
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When content hits the spot
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When hierarchy makes a statement
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When the advertising wraps around
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New Hebrew fonts from Typotheque
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Favorite branding logos? No surprises
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A New York terrorist attack on the front pages
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