The Mario Blog
Monocle’s habit-forming daily briefing

Leave it to Tyler Brulé to turn everything he does into an object of desire. The publisher of the chic Monocle now has launched a daily briefing, The Monocle Briefing, that is just too good to miss. Add it to my list of briefings that get my day started.

Everytime I meet Tyler Brulé I have a great time, learn something and leave the room admiring this man’s zest for living, for the good things in life (which his Monocle products tell us all about), and his forever next adventure.  I remember him telling me about planning Monocle Radio years ago.  The rest was and is history.

Now, there is The Monocle Minute.  You could call it The Tyler Brulé Minute. 


You can see the Tyler signature during that entire Monocle Minute.  If I had been having coffee in a Milano cafe with Tyler, he probably would have told me about these stories himself, with his special flair for storytelling. That voice translates to The Monocle Minute.

It is not just another e-newsletter. No, sir. This one is that rare combination of a highly curated news report, perhaps with two or three items of interest that you should know today, but also a series of wonderful summaries of stories that center on what is the DNA of Monocle everything: urban wonders, places we should visit, the good life. All presented in a short summary that is self contained. You are not sent to read the story, unless you want to. The summaries say enough to give you an idea of the story.

The Monocle Minute is also visually appealing, wrapped in plenty of white space and easy to read and to navigate.

Congrats, Tyler! You’ve done it again.

Go here to subscribe to The Monocle Minute:


A new Times newsletter

The New York Times team is now reacting quickly to trends and such a case is the new #MeToo Moment newsletter, with news and updates related to “the sexual harassment and misconduct scandals roiling society.”

We applaud this latest effort, not only because of the importance of its content, but also because it shows that newsletters and briefings are not limited to listing of news headlines, and can be tailored to topics of interest to many in the audience.









Mario’s Speaking Engagements



April 18-19, 2018-Newscamp ,Augsburg,  Germany.





May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil



June 3-6, 2018The Seminar, San Antonio, Texas.




Our digital transformation workshops

If you would like to find out more about our workshops for digital transformation, email me:

I will be happy to answer your questions and provide more information. Our workshops are offered in both English and Spanish.



TheMarioBlog post #2742


Blog Post12.13.2017—1am
Best wishes for the holiday season!
Blog Post12.12.2017—1am
Every year should be year of the audience
Blog Post12.11.2017—1am
The Post Most: curated content as easy as 1-2-3
Blog Post12.08.2017—1am
The power of a comic
Blog Post12.07.2017—1am
Those European ePapers Continue Growing
Blog Post12.06.2017—1am
Journalism students and print (not a romance)
Blog Post12.05.2017—1am
The nuances of using ragged right type
Blog Post12.04.2017—1am
Monocle’s habit-forming daily briefing
Blog Post12.01.2017—1am
2018: More digital everything, more of the Trump factor
Blog Post11.30.2017—1am
That time of the year to think what next
Blog Post11.29.2017—1am
Apple goes romantic
Blog Post11.28.2017—1am
E-mail newsletters can be a real seductive hook
Blog Post11.27.2017—8am
An e-newsletter with visual appeal
Blog Post11.21.2017—1am
So 2017 was really NOT the year of video……
Blog Post11.20.2017—1am
The New York Times: the Spanish weekly
Blog Post11.17.2017—5am
Paywalls, storytelling highlight Latin American conference
Blog Post11.15.2017—5am
In Argentina: the hot topic is “paywalls”
Blog Post11.14.2017—1am
The NY Times’ Jobs Classified: Really?
Blog Post11.13.2017—1am
At The New York Times: a kids section on Sunday
Blog Post11.10.2017—12am
“I read it on Facebook.”
Blog Post11.09.2017—12am
The flow of a breaking new story in the mobile era
Blog Post11.08.2017—12am
When content hits the spot
Blog Post11.07.2017—12am
When hierarchy makes a statement
Blog Post11.06.2017—12am
When the advertising wraps around
Blog Post11.03.2017—1am
New Hebrew fonts from Typotheque
Blog Post11.02.2017—1am
Favorite branding logos? No surprises
Blog Post11.01.2017—7am
A New York terrorist attack on the front pages
Blog Post—1am
White (space) is the new trend for print
Blog Post10.31.2017—1am
Turkey: the jailing of an art director
Blog Post10.30.2017—1am
Need a job?
Blog Post10.27.2017—2am
The Economist & Snapchat Discover: Respecting young audiences
Blog Post10.26.2017—2am
The Wall: Get ready for the prototypes
Blog Post10.25.2017—5am
The New York Times’ website redesign: less is best and, please, sign in
Blog Post10.24.2017—5am
At The Washington Post, The Lily hits its own chords
Blog Post—5am
The Lily: new Washington Post product hits its own chords
Blog Post10.23.2017—1am
Coloring opinions
Blog Post10.20.2017—1am
Digital Media Conference: First Day highlights
Blog Post10.19.2017—6am
Speaking today at the North America Digital Media Conference
Blog Post10.18.2017—1am
Long narratives still have a coveted place
Blog Post10.17.2017—1am
Some good print-related news
Contact us with speaking requests, questions or to discuss a project.