The Mario Blog
05.25.2017—1am
Medium redesigns homepage: curated content is the key

It’a new homepage for Medium: more curated content and more customization. But, do all Medium readers want more curation?

For those who follow Medium, there is a newly redesigned homepage. “Welcome to a smarter reading experience,” the Medium blog reads.

Today, we’re excited to share a project we’ve been working on these last few months, our new Medium homepage and app home screen, available on web and iOS (coming soon to Android). We launched this as an early access feature for our Medium members in March and, with their feedback, have been consistently updating and iterating on it ever since. And now, we’re ready to share it with the larger Medium community.

I confess that, while I like some of the content that appears in Medium, such as lifestyle and self help features, such as a recent one about what makes an individual unstoppable , it has never become one of the essential daily go to websites.  Today I took a look at the home page and find it attractively designed and with the content well distributed according to categories, such as Science, Technology, Productivity, Digital Design, Politics, Culture, Creativity, and more.

The content is curated, and, in most cases, the narratives are written in the first person. Medium is a showcase for ideas and, as such, one has to take the time to go through the content. Sometimes a very seductive headline accompanies an article that may not be well written or be interesting at all. Yet, there are gems for those who seek.

What is new?

 

 

 

With the new homepage, Medium readers  can choose from over 50 curated topics to add to their homepage and app. 

Each of the categories mentioned above appears on the new homepage and app home screen, and you’ll see that each topic displays four to six stories, so you can quickly and easily find the best new stories on the topics you care about most.

The audience reaction so far

 

….not everyone like for all content to be curated

So everything appearing on the new homepage layout will be curated, including the ‘more?’ So if something isn’t hand-picked by the Medium curating staff it will never appear anywhere on the homepage? I don’t like this. I want to see stuff that isn’t approved by the Medium staff. I don’t want the Medium staff picking everything that I read. And what…

The fact that Medium’s feed is not curated and not hand-picked by anyone, is the primary reason it’s not yet another one I’m obliged to check.

I’m not sure how adding more curation can help towards that direction.

….the end of the homepage?

Personally, however, the medium homepage is something I don’t use much. I usually discover new people and their posts through reading people I already follow, not the homepage. That is why I would put more thought into the search and discoveries capabilities.

 

Speaking Engagements Coming Up

SIPConnect 2017, to be held in Miami June 21-23, is a program of the Inter American Press Association, IAPA, or SIP (Sociedad Interamericana de Prensa).  The venue will be the Hilton Miami Downtown Hotel.

Details:

Join us at the SIPConnect Hemispheric Conference 2017. Organized by the IAPA, SIPConnect is a gathering of media and digital businesses to encourage more audiences and higher revenues. It’s a laboratory for new ideas and successful experiences for the digital transformation. As in the 2016 successful meeting that was attended by media from the US, Latin America and the Caribbean, experts in digital businesses and representatives of innovative companies will participate in this event.

For more informationhttp://www.sipiapa.org/notas/1211078-llamado-sipconnect-2017

 TheMarioBlog post #2636

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Contact us with speaking requests, questions or to discuss a project.