The Mario Blog
Highlights of my webinar

I was the speaker in a WAN IFRA , Crowdynews sponsored webinar this week attended by participants from around the globe. Here are the takeaways and link for those who missed it.

This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 3.




If you missed the live webinar, watch the entire recording here:

Key Webinar Takeaways – “The 3 Pillars of Publishing” with Mario García

  1. Linear Storytelling -> an organic approach for communicating with your mobile audience
    Mario encouraged our webinar audience to start designing for your smallest canvas (mobile) first. Storytellers should keep in mind the vertical motion or scroll, used by their readers and write the story where the narrative leads to the art.
  2. Email Newsletters – publishers should be pushing out your brand at least 1x a day with briefings
    Understandably, your readers are busy. Email Newsletters are the perfect solution to capture their attention at different intervals of the day where they can read your curated headlines, get a quick snapshot of what is happening, and feel better informed on current events. Mario recommends to push out your newsletters very early in the morning and around 6:00 in the evening.
  3. Newsletters – Golden opportunity to connect with your audiences in a more personal style 
  4. Your newsletters should take a more “neighbourly” approach with your subscribers. Supply plenty of helpful tips, recipes, weather warnings and make the reader feel as though you are addressing them personally!

      5. Make your readers aware of stories they might have missed! 

While publishers continue to personalise content and use algorithms to serve readers with articles based on their past          interests, don’t forget to showcase stories for them that are essential reading material. Mario’s excellent analogy describing this type of engagement with your readers is to feed them not only the candy they crave (the customised news), but also the green vegetables they try to push away (the must-know news that isn’t yet on their radar,but is critical for them to be aware of).



6. Aim for simplicity on your mobile design & use teasers on mobile screens
Mario empowers his clients to use a simple approach on mobile design. By using a case from a Norwegian publisher, he proved that you really can visualise a big story on 2-3 mobile screens. Serve your readers teasers on their mobile device featuring 1 headline / 1 image per screen. These teasers are best used to whet the appetite of your reader and to build up anticipation and excitement days ahead of publishing the full article. Think of these teasers are trailers for the movies. Requirements to produce these visual screens generally includes a team of 2 : a journalist & a visual storyteller.

Take a look at these samples from Norway’s Aftenposten, explaining a complex subject in simply three screens.


The stylesheet for the Garcia Media website is one simple screen with specs: Color palette, type, icons.

Some of the Questions and my Answers

Q: Is it necessary to create a different version of an edition for various social media outlets like Facebook, Snapchat, Instagram?

A: It depends on who you are attracting as your audience. Each of those has a very distinct following, in age, gender, background, education, so you must know who your target is. Some publications DO target all of those.
Q: Dr. Garcia said the average reader check the news about 45 times a day. Can you provide the source of this statistic?
A: This is proprietary research based on four focus groups which I have attended in four different markets the past 9 months.
Q: What is the better between in depth video reporting or combination text and short video?

A: I prefer the combination of text and short video, gives you variety and more texture to the story, but, again, the individual story makes all the difference and sometimes a story is better told thru in depth video. But that is the exception.


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Speaking Engagements Coming Up

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information

TheMarioBlog post #2600

Blog Post04.22.2017—8am
The best designed newspapers in the world
Blog Post04.21.2017—1am
It’s Allium, Cyrus Highsmith’s new font creation
Blog Post04.20.2017—1am
For mobile ads, too, scrolling is the way to go
Blog Post04.19.2017—1am
NYT: Linear, visual storytelling at its best
Blog Post04.18.2017—1am
Gulf News: the evolution of sponsored content in Dubai
Blog Post04.12.2017—1am
Austria: The marketing of a newspaper
Blog Post04.11.2017—1am
NYT: What a difference a continent makes
Blog Post04.10.2017—1am
High school journalists’ investigative work produces results
Blog Post04.07.2017—1am
Some interesting weekend reads: innovation, new products, new numbers
Blog Post04.06.2017—1am
Print can be big, too
Blog Post04.05.2017—2am
The first Spanish-language newspaper for children is here
Blog Post04.04.2017—1am
Design thinking for journalists, why not?
Blog Post04.03.2017—2am
It’s a new look for the Las Vegas Review Journal
Blog Post03.31.2017—2am
Highlights of my webinar
Blog Post03.30.2017—7am
It’s the era of templates
Blog Post03.29.2017—1am
The role of print in my students’ lives
Blog Post03.28.2017—1am
Journalists and cocktail parties: not a happy mojito these days
Blog Post03.27.2017—1am
Financial Times: new look, new campaign (with readers as the main event)
Blog Post03.24.2017—2am
Mobile, news and Latin America: highlights of a conference
Blog Post03.23.2017—1am
For journalism students: learning about linear/visual storytelling
Blog Post03.22.2017—1am
Then we had 37 minutes to devote to print
Blog Post03.21.2017—1am
CNN Reliable Sources: the ultimate media briefing
Blog Post03.20.2017—1am
Netflix explores mobile-specific cuts of its series–and so should we
Blog Post03.17.2017—1am
These things caught my eye
Blog Post03.16.2017—1am
The Financial Times needs to make text type bigger
Blog Post03.15.2017—1am
Gulf News launches REACH by Gulf News
Blog Post03.14.2017—2am
Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
Blog Post03.10.2017—2am
Wall Street Journal: “The Face of Real News”
Blog Post03.09.2017—2am
Inspiration is everywhere
Blog Post03.08.2017—2am
The new ad positions
Blog Post03.07.2017—2am
At The New York Times: when digital influences print
Blog Post03.06.2017—2am
Key centerpieces for discussion of media today
Blog Post03.03.2017—2am
It’s a new Type magazine
Blog Post03.02.2017—2am
Forget clicking, hello scrolling
Blog Post03.01.2017—2am
From Spain: a hard look at print and why it suffers
Blog Post02.28.2017—3am
Washington Post surprises with new slogan
Blog Post02.27.2017—2am
La La Land: the posters are winners, too
Blog Post02.21.2017—3am
In Dubai: Gulf News launches Sponsored Content
Blog Post02.20.2017—2am
Newsroom technology survey: important to participate
Contact us with speaking requests, questions or to discuss a project.