The start of the story about Hillary Clinton's rising presidential campaign impressed me as perhaps totally multimedia. No such thing. What I found was a comprehensive story, broken into segments that facilitated reading and navigation.
The effective storytelling begins with the headline: What Hillary Clinton Would Need to Do To Win.
This is folowed by an introductory paragraph:
Hillaray Rodham Clinton announced on Sunday that she is running for president. Here is a look at what she will need to do to win.
After that, it is a combination of segments, introduced with subheads: The Coalition, The Map, The Message, etc.
I found this to be an effective way of helping the reader move through the story, and, while this is still a narrative in terms of length, it is not presented in the traditional way.
It is another example of editors experimenting with different storytelling formats.
I admit I was hoping for some multimedia here, but, in the end, was satisfied with the information and how it was presented.
I would create a storytelling palette that iincludes multimedia and multi segments.