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Jul. 1st Words: Engines to good design

TAKEAWAY: Pure Design segment 2 today: The importance of words to the visual journalist

The background to today’s segment: Engines to Good Design

I wanted to make sure that the very first “fable” in Pure Design was all about the importance of words, and how they can lead us, inspire us and make whatever we create visually so much more meaningful.

I have a section of this fable that in which I suggest to designers that they try to verbalize a project by writing a short paragraph description of what that project is all about. Since each project is different, I find this exercise very useful.

For example, I would write:

“This is a text driven newspaper, where what one reads is more important than what one sees.“

Or, in a reversal of that, I may write:

Emphasize visual on each page; readers of this magazine come to browse and see images, more than to read texts.

It is incredible how writing these short statements—-call it early Twitter-—can reinforce our own ideas when starting a project.

For today’s installment, go here:

Tomorrow’s Pure Design segment

Layering Stories

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TheMarioBlog posting #295

Posted by Dr. Mario R. Garcia on July 01, 2009