The Mario Blog

08.09.2012—1am    Post #1489
Shang: the luxury magazine evolves

TAKEAWAY: In 2011, we at Garcia Media participated in the creation of Shang, the Shangri La Hotels’ first magazine. A year later, it is good to see a copy as a guest in the Island Shangri La of Hong Kong: looking good.

TAKEAWAY: In 2011, we at Garcia Media participated in the creation of Shang, the Shangri La Hotels’ first magazine. A year later, it is good to see a copy as a guest in the Island Shangri La of Hong Kong: looking good.

Revisiting Shang Magazine at the Shangri La Hotel

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Indeed, as readers of the blog may remember, Shang is the hotel’s first ever magazine, and we at Garcia Media had the pleasure of working with the team that created. Our art director for this project, Nai Lee Lum, and I, spent time here in 2011 to create the concept, a bilingual magazine that would resonate with the Shangri La Hotel’s clientele worldwide.

In the first few seconds after a guest gets his or her copy of Shang, relaxation sets in, elegance emerges from every page, and it is as if the magazine, through typography, use of white space, photography and illustrations, embraces the reader and invites him into a journey, not unlike those described so aptly in the 1933 novel,

An oooooops moment……for Newsweek this week

The perils of using stock photos that are there for the world to buy. This is a high price to pay, I think

http://eater.com/archives/2012/08/07/newsweeks-gratuitous-food-porn-cover-looks-awfully-familiar.php

– Tablet users to websites: ‘Don’t keep me waiting more than a few seconds’
http://tabtimes.com/news/ittech-stats-research/2012/08/06/tablet-users-websites-don-t-keep-me-waiting-more-few-seconds
 

Highlight:

Five words sum up what a new survey says mobile users want from websites: “Give it to me faster.”
The latest results from a survey of mobile users by Keynote Competitive Research shows 60% of tablet users expect to wait less than three seconds to get to a website.

– UK: London 2012 heroes give newspapers moment to shine
http://www.holdthefrontpage.co.uk/2012/news/olympic-heroes-give-newspapers-moment-to-shine/

– Facebook looks to mobile app ads to spur revenue
http://gigaom.com/2012/08/07/facebook-looks-to-mobile-app-ads-to-spur-revenue/

 
– Wall Street Journal Blog Features Video Clips from Paper’s Journalists
http://jimromenesko.com/2012/08/06/wall-street-journal-blog-features-video-clips-from-papers-journalists/
 

– Australia: “Point and pay” smartphone model for The West Australian
http://panpa.org.au/2012/08/08/point-and-pay-smartphone-model-for-the-west-australian/
 

The iPad Design Lab: Storytelling in the Age of the Tablet

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Video walkthrough of the iPad prototype of iPad Design Lab

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Mario Garcia’s upcoming speaking engagements:

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WAN-IFRA World Editors Forum, Kiev, Ukraine, Sept. 2-5

http://www.wan-ifra.org/events/64th-world-newspaper-congress-19th-world-editors-forum

Cumbre Mundial de Diseño en Prensa 2012: Mexico City; September 24-26

http://www.cmdprensa.com/mx2012/

SND (Society of News Design) Cleveland; Oct. 11-13

http://cle.snd.org/

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