garciamedia

Nov. 24th In Brazil: a new look for Diario do Para

Big changes have taken place for Diario de Pará, including a change of its logo, which went from blue to black, with a different font.  But the changes for Diario were not just visual, as the newspaper underwent a total rethinking of how it presents content,

Here is what the scope of the project was for Diario”
*To improve printing quality.
*To examine and to modify editorial processes
*To incorporate a new editorial system
*To introduce a new logo—-a change in the branding.
*To introduce a new design for the entire newspaper
*To reorganize and move content around in a more compact way, while introducing new content as well.
*To modify the editorial focus.

The new typography for Diario

The typographic scheme of Diario consists of three fonts: Antenna, Leviathan and Mercury.

[ ANTENNA ]

Used in various weights and styles for headlines, secondary headings and accessories

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[ LEVIATHAN ]

This font is used for page headers and for logos of specific sections and supplements.

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[ MERCURY TEXT G2 ]

Mercury Text was found to be the best to provide legibility for texts.

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New history is created for Diario do Para with the birth of this new logo, using Antenna. The line with color provides a sense of corporate branding to identify the newspaper and give it visual uniqueness. With a new logo, the management of Diario hopes to start a new era representing a product that is more modern, with a stronger presence in the market.