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Nov. 24th In Brazil: a new look for Diario do Para
Big changes have taken place for Diario de Pará, including a change of its logo, which went from blue to black, with a different font. But the changes for Diario were not just visual, as the newspaper underwent a total rethinking of how it presents content,
Here is what the scope of the project was for Diario”
*To improve printing quality.
*To examine and to modify editorial processes
*To incorporate a new editorial system
*To introduce a new logo—-a change in the branding.
*To introduce a new design for the entire newspaper
*To reorganize and move content around in a more compact way, while introducing new content as well.
*To modify the editorial focus.
The new typography for Diario
The typographic scheme of Diario consists of three fonts: Antenna, Leviathan and Mercury.
[ ANTENNA ]
Used for headlines, subtitles and in a variety of weights and styles throughout the newspaper
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[ LEVIATHAN ]
This font is used for page headers and for logos of specific sections and supplements.
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[ MERCURY TEXT G2 ]
Mercury Text was found to be the best to provide legibility for texts.
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New history is created for Diario do Para with the birth of this new logo, using Antenna. The line with color provides a sense of corporate branding to identify the newspaper and give it visual uniqueness. With a new logo, the management of Diario hopes to start a new era representing a product that is more modern, with a stronger presence in the market.
The new look
Some pages show the new design.
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The design BEFORE the new redesign
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New supplement page design
Supplement covers after the redesign
Supplement to present the new design
To read TheRodrigoFino blog, and see this case study in Spanish, go:
http://garciamedia.com/latinamerica/blog/articles/belem_do_para/
Spending this week at home in Tampa.
TheMarioBlog posting #142
Posted by Dr. Mario R. Garcia on November 24, 2008
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Dr. Mario R. Garcia
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Hi. I am brazilian, from Belém do Pará. I`d like to say that a really enjoyed the new design project for Diário do Para. As a designer like all of you, i feel specialy happy to see a interprise like with the right approch at design area. I also wrote a positive overview about Diario’s new look at my blog (in portuguese, of course).
Greeting from Brazil.