The Mario Blog
03.14.2017—2am
Architectural Digest: Just call it AD

It’s been one of my favorite monthly magazines for decades, Architectural Digest, the one that takes you into the intimate hang outs of the most famous people on earth. Now it’s been redesigned.

Architectural Digest magazine has always looked good. I mean, what’s not to like about a publication that showcases the most amazingly sumptuous living spaces on earth, along with the celebrities who inhabit them.

The magazine is page after page of great photos of heavenly looking rooms that we all dreaming of having—or at least visiting.

With this month’s edition, Architectural Digest undergoes a redesign which, according to a piece in The New York Times, profiling the Digest’s new editor,Amy Astley, gets some inspiration from the “intimacy of social media.”

One noticeable, very digitally minded change: gone is the name Architectural Digest spelled out completely. Welcom, AD, simple and direct and easy to carry on all those smaller mobile platforms. Good move. Look at the elegance and impact of those two letters AD on the magazine’s website, with the full name as a “flashline” top left.

 

 

And here is a before and after of the covers of Architectural Digest:

 

 

Speaking Engagements Coming Up

I will be speaking at these three events in the weeks ahead:


WAN-IFRA Middle East Conference 2017
March 14
Dubai
United Arab Emirates

My topic will be about the importance of Sponsored Content, with emphasis on the recent launch of the Gulf NewsREACH by Gulf News project.

Mario García will talk about Visual Storytelling in the Digital Age. He will discuss the state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: https://events.wan-ifra.org/events/wan-ifra-middle-east-conference-2017

Mobile Media Culture in the Americas: The Digital Divide

March 23
Miami, Florida
USA

I will be one of the speakers/panelists in this conference, a full day of interactive analysis of how information and communication technologies—specifically, mobile media—affect Latin American and Caribbean societies. How are mobile media bridging divides? Is that bridge strengthening democracy, social mobility, and economic equality and supporting growth and development? How has innovation changed the newsroom and news media landscape in Latin America and the Caribbean? What is being done to support enhanced journalistic coverage of our hemisphere?

For more informationhttps://mmca17.splashthat.com/

Webinar for Crowdynews: open to all

March 29, 9 a.m. EST

The brief: What trends should every publisher embrace in 2017? According to Dr. Mario Garcia, top-of-mind should include digital storytelling, email newsletters, and sponsored content.

Mario Garcia, world renown storyteller, editorial designer, and digital strategy consultant, will share practical steps news organizations can embrace to offset the disruptive forces rocking the news industry. During this 60-minute webinar, Mario will introduce a concept and then open the floor for a discussion on implementation and best practices sharing stories of those who are realizing success.”

In this webinar, Dr. Garcia will cover how to: 

1) Go where your readers are: mobile. How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller screen size?

2) Be the source of their news – starting with their inbox every morning. How do you create a personalised, informative, and indispensable newsletter for your audience? 

3) Serve your readers with high quality, non-obstructive ads or face ad blockers. How do you organize your newsroom to offer sponsored content while not compromising editorial integrity?

To register, go here:

https://attendee.gotowebinar.com/register/5146625194690261761

VOZ Media Conference

April 6
Vienna, Austria

I will be the keynote speaker for this event, my presentation titled The important role of print in the digital age. This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.

For more information: http://www.voez.at

 

TheMarioBlog post #2587

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For mobile ads, too, scrolling is the way to go
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NYT: Linear, visual storytelling at its best
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Gulf News: the evolution of sponsored content in Dubai
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Austria: The marketing of a newspaper
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NYT: What a difference a continent makes
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High school journalists’ investigative work produces results
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Print can be big, too
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The first Spanish-language newspaper for children is here
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Design thinking for journalists, why not?
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Financial Times: new look, new campaign (with readers as the main event)
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Then we had 37 minutes to devote to print
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CNN Reliable Sources: the ultimate media briefing
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Gulf News launches REACH by Gulf News
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Architectural Digest: Just call it AD
Blog Post03.13.2017—12am
Print to dust: The Tampa Tribune
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Wall Street Journal: “The Face of Real News”
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Inspiration is everywhere
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The new ad positions
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Key centerpieces for discussion of media today
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Forget clicking, hello scrolling
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Washington Post surprises with new slogan
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In Dubai: Gulf News launches Sponsored Content
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Contact us with speaking requests, questions or to discuss a project.