TAKEAWAY: It was a gala event to give advertisers and marketing people a glimpse of what La Estrella de Panama and El Siglo will look like in 2014.
The theme was all about fitness and being strong, complete with a silver-painted model greeting guests and table centerpieces with all sorts of fitness gear
The theme was Venimos Fuerte En la Era Digital (We’re Coming Strong in the Digital Age) as La Estrella de Panamá and El Siglo newspapers hosted an event Tuesday night to introduce a group of more than 150 advertising and marketing executives of Panama to all the many changes coming to the newspapers in 2014.
We at Garcia Media are collaborating with the local teams to bring the newspapers a new look and new rethinking in terms of how news is presented across platforms.
The Tuesday night event gave the first showing of what La Estrella and El Siglo will look like, and the new opportunities for advertisers across the various platforms.