The Mario Blog

10.13.2014—4am    Post #2050
Three news items we like to share

Three items in the media news agenda give us reasons to celebrate: The Wall Street Journal's WSJ magazine starts publishing in Spanish and Portuguese. At The Guardian in London, the formation of a Guardian Visuals team. Cartoon Network Anythng brings its fun content to smartphones!

The Wall Street Journal and The Guardian make news for very different reasons: both deserve our attention.  We will certainly follow up to see how these important events develop.

The successful, high end glossy magazine WSJ has started publishing in Spanish and Portuguese.  The two new editions, which will be printed in Portuguese and Spanish, respectively, will be published four times a year: October 2014, December 2014, April 2015 and July/August 2015.

With many of Latin America's countries experiencing an economic book,  this is one positive step to gain access to a growing luxury market.

Meanwhile at The Guardian: new editorial teams to enhance digital output

It has not taken long for former New York Times' digital man, Aron Pilholfer, to get into action at his new job as The Guardian's executive editor for digital .

Pilholfer has just revealed in an interview plans to restructure visual journalism, data journalism and audience development teams.  In Aron's own words:

The new Guardian Visuals team will bring together the “raw materials of visual journalism”, Pilhofer said, combining the graphics desk, picture desk, interactive team and parts of the digital design and multimedia teams.

I particularly like the name of this team, and the emphasis on visuals.  This is a development that we should monitor closely, as Aron creates the type of interdisciplinary approach to storytelling that has been a long time coming.

Aron reveals that this new approach follows a summer of observing how successful places operate. His greatest inspiration (no surprise), National Public Radio.

Cartoon Network Anything: Fun on your phone

Those folks at Cartoon Network know where the attention of their young audience is migrating to these days: smartphones.

Cartoon Network has debuted Cartoon Network Anything, a recasting of the network’s brand for smartphones stocked with micro-bursts of “snackable content “— an effort to hang on to its core audience of kids as they shift toward mobile and watch less traditional TV.

Cartoon Network Anything, available for iOS and Android phones, features a stream of bite-size content ranging from 10 to 15 seconds. The mix includes video snippets from the net’s shows, including “Adventure Time,” “Regular Show,” “Gumball” and “Teen Titans Go,” along with an array of games, videos, polls, quizzes, trivia and puzzles.

For more information

The Guardian forms new editorial teams to enhance digital output

http://www.journalism.co.uk/news/guardian-forms-new-editorial-teams-to-enhance-digital-output/s2/a562755/

WSJ Magazine Launches Latin American Editions

http://http://new.dowjones.com/press-room/wsj-magazine-launches-latin-american-editions/

Cartoon Network Launches Micro-Network for Smartphones 

http://variety.com/2014/digital/news/cartoon-network-launches-micro-network-for-smartphones-exclusive-1201325470/

Also in the good news department

Selected pages from the Monday, Oct. 13 edition of the new tabloid De Telegraaf

Selected pages from the weekend edition of the new tabloid De Telegraaf

It was the launch of Holland's De Telegraaf as a tabloid October 10.  Reader reaction has been quite positive and the proof is in the close to 30,000 new subscribers who have signed up to give the more compact De Telegraaf a look over.

Read all about case study of design process behind the change of De Telegraaf to tabloid here:

https://www.garciamedia.com/blog/de_telegraaf_launch_of_a_new_tabloid_format_today

Newspaper marketing we like

The Sunday Mail (UK)–contributed by our senior art director Constantin Eberle.
 

TheMarioBlog post # 1596

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