The Mario Blog

10.28.2019—1am    Post #14822
After 33 years, no more Diario Catarinense in print

Was so sad to hear this news Sunday. This lively, youthful newspaper whose design I helped create has ceased its print edition.

It is always sad news when a newspaper stops the presses for good. It is even sadder when that newspaper is one of your dear projects, a fun, interesting one, as was Diario Catarinense. That was not a redesign, but the creation of a design concept for a new publication being born, by the powerful media RBS Group– the RBS Group sold DC to the NSC Group in 2018.

Take a look at that first front page of May 9, 1985:

I have the fondest memories of designing Diario Catarinense, side by side with art director at the time, Luiz Adolfo Lino DeSouza, now retired after serving in that position for 30 years.  In fact, it was Luiz Adolfo who informed me Sunday that DC had printed its last edition, and that it would only exist now online.

Amigo, Mario, our Diario Catarinense does not appear in print anymore, going the way of so many other newspapers. Really sad.

Here is the last edition front page:

Diario Catarinense , the project , has always had a special place for me. I remember writing about it in my 2009 white paper,  The Impact of the Compact, still available here, a celebration of the tabloid format.

At the time I wrote:

While most newspapers still follow the broadsheet format, one quality newspaper Zero Hora, in Porto Alegre, Brazil, has appeared as a tabloid for decades, with much success. And when the company that owns Zero Hora decided to publish a sister publication in a neighboring city (Florianopolis), the tabloid format was also used. The success of the new newspaper, Diario Catarinense, was instant, and this Garcia Media design remains one of the most vibrantly designed quality newspapers in Brazil.

That is why I was so disappointed and sad to hear that readers no longer will wake up to Diario Catarinense’s pages as they enjoy the first “cafezinho” of the morning.

The background

The NSC Group , which owns DC, confirmed that it was ceasing print operations not just for Diario Catarinense, but also its other titles in the region: A Notícia,Jornal de Santa Catarina A Hora de Santa Catarina

From now on, these titles will have only one edition on weekends. Daily content production will be directed to the NSC Total portal. Weekend publications will be reworked to a revised format and A Hora becomes exclusively online. The Group did not comment on resulting layoffs as a result of these closings. Unofficial information places the number of layoffs are about 20.

So now, after 13 years of operation in the area, RIC Group’s Notícias do Dianewspaper becomes the only daily printed newspaper of the capital of Santa Catarina. The survivor has lost no time to thank Diario Catarinense for its years of service to local journalism as it moves to take as many of those DC readers as possible:

“Thank you, Diário Catarinense“, the ad reads. And it promises to keep taking “your local information door to door. “ So here is the competition’s salute to the end of DC:

Recently and related

Launch party for The Story in Zurich

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411


The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

Mario’s speaking engagements

October 25, 2019

Keynote Luncheon Speech: Ad Club of Toronto, Newspaper Day

November 12, 2019

Keynote presentation: Business Information & Media Summit (BIMS). 

https://www.siia.net/bims

November 20, 2019

Presentation of The Story in Zurich, Switzerland, at launch party (by invitattion only). Sponsored by Monocle The Stack.

March 13, 2020

Keynote presentation at the National Media College Association Spring Convention, New York City, NY>

Order print edition of The Story

You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:

https://www.amazon.com/Story-I-Transformation-Mario-Garcia/dp/0578495759/ref=sr_1_1?keywords=The+Story+by+Mario+Garcia&qid=1565262220&s=gateway&sr=8-1

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An interview of interest

http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp

TheMarioBlog post # 3145

The Mario Blog