The power of print ! | García Media

I will cover highlights of my presentation about print’s power in Friday’s blog.

However, among the images I will be showing are these from Sunday, October 20’s The New York Times print edition.

It is a spectacular, giant 8-page supplement that opens up like an accordion in the middle to advertise the opening of a new Nordstrom Department Store in Manhattan.

This is not the first time Nordstrom has used the Times to promote its stores.

You can’t do this as effectively—not the bigness of it—on digital or mobile.

So, advertising departments at newspapers everywhere need to come up with aggressive initiatives to make sure that even the most local advertisers realize what print products can do for them.

To me one top item in a check list of the Power of Print has to be the ability to do advertising supplements like the one here. Take a look:

Launch party for The Story in Zurich

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411

The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

García: Si tienes una buena historia, la gente la va a leer