TAKEAWAY: Tablets continue to capture the imagination of the public as their use increases; now, various studies focus on how tablet users engage with the platform—-especially when it comes to accessing and reading newspapers and magazines. There is good news here: content is still king, and good storytelling across genres should win the day. But, more and more, we also see that news tablet apps that basically duplicate the printed medium will not go far with their app editions.
Bob Newman has become Creative Director for Reader’s Digest, after a long time acting as a freelance art director for the popular magazine. We interview him tomorrow exclusively on TheMarioBlog..
For more about Newman’s appointment:
Robert Newman Officially Joins Reader’s Digest as Creative Director
Acted as consulting creative director with RD since December.
http://www.foliomag.com/2011/robert-newman-officially-joins-reader-s-digest-creative-director
We learn more about tablet users and their habits
While I am enjoying one week of beach and sun with my family until Saturday, I spend at least one hour a day to read items of interest, and, today I bring you here a couple that I think will interest you as well.
For example, a study reveals that tablet readers are consuming less print.
According to a Pew Reseach Center, e-reader ownership among U.S. adults doubled from 6% to 12% between November 2010 and May 2011.
Of special interest in the study: Pew found that e-reader ownership exploded among Hispanic households, jumping from 5% to 15% during the six-month period. Parents of children under 18 saw a similar jump, from 6% to 16%.
This, obviously, an irreversible trend, since another study by the GfK, tell us something we already suspected: owners of eReaders and Tablets Are Heavy Readers of Printed Versions of Magazines and Newspapers.
The study also tells us that “Tablet owners are 66% more likely than the average U.S. adult to be heavy users of printed versions of magazines, while owners of eReaders are 23% more likely to be heavy magazine users. “
Gender differences: women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.
Another study
A study by