The Mario Blog

10.24.2018—12am    Post #9328
Wired turns 25: a celebration of print in the digital age

An always interesting magazine comes of age–or does it?

I have enjoyed reading this piece and I think you will, too, not to mention looking at this cover of the 25th anniversary celebratory cover.

It is a sort of tutti frutti smoothie, a cake we all would like to cut into.  The cover is by Barbara Kuhr and John Plunkett of Plunkett + Kuhr, who were invited by the title’s current editorial staff to design this one-off celebratory cover.

In fact, the two designers had two quotes about their experience with this cover of WIRED that resonated with me.

On the subject of magazines losing newsstand share of sales:

When they reflect on how Wired‘s design has weathered the whims of the publishing industry over the past two and a half decades, Kuhr and Plunkett note the loss of the newsstand with a sense of liberation “A magazine cover is now better off communicating a single, strong idea, not a laundry list of features,” say the designers.

This, about the future of print, is also interesting:

“—the future of print will be extraordinary ideas presented in ever-more extraordinary ways. That’s even more true today than ever before. We always wanted Wired to be more like a book you collect, and less like a magazine you throw away.”

 

TheMarioBlog post #2933

The Mario Blog