It is good to be back from summer vacation. Hope yours is splendid, too! We all need the extra days off to recharge.

As of today, I am back in action in what promises to be a busy, but rewarding year, with interesting speaking engagements, new clients and ongoing projects.

In fact, one of my next speaking engagements at Digital House in Buenos Aires will be a workshop about the use of video for journalists. I will be blogging more about the subject in the days ahead.

However, today I wanted to pass along this link.

It appears that The Guardian has reached an interesting conclusion when it comes to video: video drives more new followers than static posts, but time and resources spent on creating polished Instagram videos, specifically for Stories, simply aren’t worth the pay-off.

That should be music to the ears of many editors. I have always maintained that a video, even if not a total Spielberg production, is better than no video, in the view of the audience. Now The Guardian is finding out the same. Here is a highlight:

After crunching data, the Guardian found that heavily produced videos with scripts and shot in a studio and professionally edited were simply not worth the effort.

Instead, The Guardian has started publishing less labor-intensive posts such as this one to explain a story of consequence: the poisoning of a Russian citizen in the UK:

Give this some thought, as it may allow your team to introduce more video clips with stories, especially those you develop in a linear way for mobile consumption.