TAKEAWAY: Making the online edition an integral part of the print edition: Handelsblatt. PLUS: Postcard from Buenos Aires, Argentina ALSO: Orestes Larios Zaak to exhibit his Cuban ecological paintings in Madison, Wisconsin, starting Nov. 6
Strategies to alert readers of Handelsblatt to online content
There is much talk about convergence and how print/online exist—-or coexist—-in the day to day newsroom operations.
This past week I have been able to observe how the process works at Handelsblatt, and I like what I see.
I notice that the online editor sits to the right of the print editor in charge during planning meetings, but his voice is heard often and soundly. There seems to be a good sense of what stories need to be aided by the attributes that only digital publishing can bring.
When we were planning the print design, to convert Handelsblatt from broadsheet to business format, we gave careful consideration to the role of online.
Indeed, we don’t want to overwhelm print readers with constant references to http://www.handelsblatt. com. But when we do, the design allows for very visible signs. If there is a special multimedia coverage online, then we turn to the larger box, in the shape of the computer screen, which alerts readers to enhancements to a story via online edition.
The specifics:
1. At Handelsblatt, the best of the online appears at the top right of the front page of the newspaper daily.
2. The last page summary includes a clearly labeled listing for www.handelsblatt.com (top right) of the page.
3. All online referrals include the specific link to the story, not just a generic URL.
Mario Garcia Jr. relates the online relaunch for Handelsblatt
Mario Garcia Jr worked with the Handelsblatt online team in creating the new look and information architecture of the site.
Those interested in his views, go here:
http://garciainteractive.com/blog/view/47/
All previous posts about Handelsblatt relaunch
https://www.garciamedia.com/blog/articles/the_handelsblatt_relaunch_one_day_later
https://www.garciamedia.com/blog/articles/germanys_handelsblatt—business_format_is_here_today
https://www.garciamedia.com/blog/articles/presenting_readers_users_with_preview_of_new_handelsblatt
https://www.garciamedia.com/blog/articles/handelsblatt_relaunch_to_be_on_monocle_radio
https://www.garciamedia.com/blog/articles/and_in_the_battle_of_the_h_versus_the_h_the_winner_is
https://www.garciamedia.com/blog/articles/do_we_associate_the_internet_with_everything_lower_case
https://www.garciamedia.com/blog/articles/getting_ready_for_relaunch_of_handelsblatt_coming_nov._2
Handelsblatt explained: Mario talks to Tyler Brulé on Monocle Radio
Go here to listen to the 36th edition of Monocle Weekly:
http://www.monocle.com/The-Monocle-Weekly/
Robb Montgomery’s interview in Prague
Go http://www.robbmontgomery.com/ to hear the filmed interview
Robb Montgomery and I shared a panel for a WAN/IFRA seminar in Prague, Czech Republic a few weeks ago. At that time, Robb told me all about his monumentally ambitious project of making a feature-length film about the state of our industry today, documenting the challenges for publishers, the difficulties facing editors/designers, and looking into the future and how it may change what we do and how we do it. Robb hopes to produce a documentary film project and has already filmed many interviews over the last two years that document what he describes as “this historic moment in journalism history.”
I agreed to sit down with Robb in Prague for a frank and open discussion of my views on the subject, prefacing it all by telling him that nobody really has the answer, and that it is difficult and futile to try to predict what will happen next. I found Robb’s questions probing and provoking.
Martha Stone of Shaping the Future of News asked me to share some excerpts from Mario’s interview on a big screen next month at the WAN-IFRA congress in Hyderabad, India. Hyderabad is the only time when editors and publishers will see any scenes from the film prior to its theatrical release in a couple years. All other footage is embargoed until the movie is finished.
My segment is now completed and those of you interested can view it here:
http://www.robbmontgomery.com/
Now in Buenos Aires
Scenes of Buenos Aires this morning as I ran up Avenida Libertador into Palermo area
Stopping in the middle of the run: entrance to Palermo area of Buenos Aires
No matter how you look at it, getting to Argentina is a long haul. It was for me doing the 13 and a half hour flight with Lufthansa from Frankfurt. This used to be an overnight flight, which I much preferred over this extremely lengthy marathonic stay inside a 747 for so long while coming towards the sun.
For the record: During this flight I read six daily newspapers, two weekly magazines, did some work, slept five hours, watched the movie Julie & Julia (worth seeing for Meryl Streep’s performance—she WAS Julia Child!), and still had time to watch an episode of 30 Rock.
But the moment I arrive in this vibrant, beautiful city, I forget the getting here factor, and I get ready for a run down Avenida Libertador (coming soon(it was delightful to run at 6:45 am in a city that does not get out of bed early. I had the parks, the wide avenues and the view of this stunning city to myself), and then the work with our Garcia Media Latinoamerica office here in fashionable Palermo Hollywood area.
Buenos Aires and New York City have the ability to grab you and lead you into their many charms, sort of when we lead a kitten to a plate of fresh milk.
I am always interested in the newspaper scene in Buenos Aires. During the flight I had Sunday editions of both Clarin and La Nacion——the country’s largest dailies—-and I was happily surprised to see that there was plenty of advertising.
In fact, both editions felt much fatter than how the average US Sunday newspaper does these days. Both still carry their glossy Sunday mags.
I will explore the scene a little bit more thoroughly in the next three days and see what I find out for future postings here.
Larios, Escobar bring exhibit to Madison
One of the images prepared by Larios for his lecture about Cuban art and the celebration of his 35 years as artist in Madison, Wisconsin
This is one of Orestes Larios Zaak’s latest works, which will be part of the exhibit
Cuban artist Orestes Larios Zaak will bring his ecologically-inspired paintings to Madison, Wisconsin, at the Edgewood’s DiRicci Gallery Nov. 4-24.
The exhibit opens Friday, Nov. 6, at 5 p.m. Larios will share the show with Cuban sculptor Gregorio Pérez Escobar and they both will also give a public lecture on contemporary Cuban art at 4 p.m. on Wednesday, Nov. 11, in Edgewood’s Predolin Humanities Center.
This artistic exchange is part of the Madison-Camaguey sister city agreement. From time to time, Madison artists visit Camaguey, in the eastern section of Cuba, and now it is time for the Cuban artists to visit Madison.
Larios’ wife, Mary O. Granela, is curator of the exhibit. As those who read this blog know, Mary is my first cousin. She and her husband, Larios, are long time residents of Camaguey.
Larios is celebrating his 35 years in the fine arts, most of it devoted to painting Cuban ecological landscapes.
“Nature inspires me, and it will continue to do so,” Larios said as he arrived in the United States Sunday. “I am very happy that we will join our friends and colleagues in Madison for this exhibit, and to offer lectures that will bring a little information about our work, inspiration and workshops in Cuba.”
For more information about the exhibit:
http://www.thedailypage.com/isthmus/article.php?article=27292
TheMarioBlog post #413