It is our third workshop with the communications team of Walmart in Bentonville, Arkansas, and now I am delighted , and proud, watching the progress made by the group with linear storytelling.
Here we have three stories in which the team has followed the basic rules of linear storytelling:
- A headline that indicates what the story will show.
- An opening visual asset that keeps the reader interested.
- A good interplay between narrative and visual assets.
This shows that writing specifically for information to be consumed on the small screen of the smartphone can be accomplished at the level of corporate communications too. The Walmart folks tell me that they now are aware that the phone is the platform of choice of many members of their audience, for internal and external communications. They also report having great fun when doing stories lineally.
Take a look at these three stories:
A story about a new Walmart video game:
A story about Walmart introducing a new grocery pick up program
http://news.walmart.com/2019/01/06/introducing-our-biggest-walmart-grocery-pickup-campaign
A story about innovative ways in which Walmart is changing how customers shop
http://news.walmart.com/2019/01/15/top-ways-walmart-is-changing-how-customers-shop
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TheMarioBlog post #3002