The Mario Blog

01.29.2018—1am    Post #6010
Vertical type! Not always a no no

It’s the new cover of Vanity Fair. One word on the cover is set vertically. The world continues.

 

I like this new cover (a double one) for Vanity Fair and its annual Hollywood. Along with the celebrities and luminaries on the cover, one bit of design interest: the word Hollywood set vertically.

This is, indeedm a rare occurrence for Vanity Fair: vertical type used on the cover. Designers can debate this strategy for years (they have!), and I will show it to my Columbia students with my two cents, which is:

*In our culture and language we read from left to right, but there is nothing wrong with ONE word highlighted vertically. End of debate for me! Your take?

I definitely would not want a full sentence set vertically, but, one word, no harm done. I think this looks nice and plays well in that one corner of the cover.

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2767

 

The Mario Blog