The Mario Blog

10.23.2019—1am    Post #14763
Tough news cycles

It’s hard to keep up. Content managers have to be sharp traffic cops to get caught up with the speed of breaking news today.

It happened Sunday morning.

I followed my Sunday ritual which is reading some of the News briefings from The New York Times, CNN and The Washington Post before I make coffee and retrieve the only print newspaper I get: The Sunday New York Times.

A push notification was the first thing that popped up on my phone to inform me that the controversial G7 Summit for June 2020 would no longer be held at President Trump’s Miami Resort. The choice of that venue had been vastly criticized by politicians of both parties, as well as media pundits.

So, by the time I got to the briefings, THIS breaking news had not caught up with those newsletters.

I suddenly realized what a task it is for editors in newsrooms today to keep up with the fast pace of breaking news. The push notification beats the more timely prepared briefing, and so on.

Brian Stelter got it right: “News cycles are out, shock cycles are in.”

That is how Brian Stelter, host of CNN”s Reliable Sources, opened his Sunday show.

Take a look at the segment here:

https://www.cnn.com/videos/media/2019/10/20/trump-news-cycle-shock-cycle-stelter-rs-vpx.cnn

It was a validation, perfectly articulated, of what I experienced that same morning with one news item.

This will require the most astute content managers in every newsroom. Forget traffic cops, we will need to have a SWAT team of trained editors who can keep up with the pace of the “shock cycles”. I imagine that with an election a year away, and an impeachment inquiry providing us with surprises daily, the shock cycles are only beginning.

Journalists need to flex their muscles to keep up.

The Story en Español (digital)

Now The Story en Español is available in 15 different digital formats. Go here and get it for $6.99:

Pueden obtener su edición en español de The Story en 15 diferentes formatos digitales incluyendo iBook, Kobo, Nook, y Kindle. Price $6.99

https://amazon.com/gp/aw/d/B07ZBNPGPB/ref=tmm_kin_title_0?ie=UTF8&qid=1571833141&sr=8-11

Launch event for The Story in Zurich

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411


The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

Mario’s speaking engagements

October 25, 2019

Keynote Luncheon Speech: Ad Club of Toronto, Newspaper Day

November 12, 2019

Keynote presentation: Business Information & Media Summit (BIMS). 

https://www.siia.net/bims

November 20, 2019

Presentation of The Story in Zurich, Switzerland, at launch party (by invitattion only). Sponsored by Monocle The Stack.

March 13, 2020

Keynote presentation at the National Media College Association Spring Convention, New York City, NY>

Order print edition of The Story

You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:

https://www.amazon.com/Story-I-Transformation-Mario-Garcia/dp/0578495759/ref=sr_1_1?keywords=The+Story+by+Mario+Garcia&qid=1565262220&s=gateway&sr=8-1

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An interview of interest

http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp

TheMarioBlog post # 3143

The Mario Blog