TAKEAWAY: A new study by Time Inc. validates what we suspected: digital natives move between platforms subconsciously. The challenge for editors and designers: exploiting and promoting stories across the four platforms PLUS: Pages we like: Gulf News remembers the Titanic
Update #1: Leon, Mexico, 07:26
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Consuming information through the media quartet
It is all about storytelling through a media quartet: mobile, online, print and tablet
How the media quartet looks at our project with New Straits Times of Malaysia
The Mobilista workshop at Austria’s WirtshaftsBlatt aims at a media quartet
It’s become an integral part of all my workshops and presentations, and readers of this blog must be getting a little tired of hearing me say it—-three basic principles of editing and designing for media today:
1. It is not about print first or digital first, it is about the story first.
2. We live in a multi platform world and it is the four platforms of what I call the “media
quartet” that should guide how we process storytelling: mobile, online, print and
tablet.
3. Each platform offers its own characteristics and smart editors and designers will
adapt stories, or aspects of it, to suit each platform and its uniqueness and/or potential.
So it does not come as a surprise at all to come across this new
Here is a very special double page from Dubai’s Gulf News, remembering the 100th anniversary of the sinking of the Titanic.
Miguel Gomez, Gulf News’ design director, sends us this pdf that I share with you. I like the look and feel, and how the “retro” look has been achieved, to take readers back to that fateful day 100 years ago.
Design is by Talib Jariwala and story by Mick O’Relly. Abdul Hamid Ahmad is editor in chief of the Gulf News
Of related interest
The Way We Read Now
http://www.nytimes.com/2012/03/18/sunday-review/the-way-we-read-now.html?_r=1&scp=3&sq=Readers%20consuming%20news%20across%20platforms&st=cse
First paragraph:
THE case against electronic books has been made, and elegantly, by many people, including Nicholson Baker in The New Yorker a few years ago. Mr. Baker called Amazon’s Kindle, in a memorable put-down, “the Bowflex of bookishness: something expensive that, when you commit to it, forces you to do more of whatever it is you think you should be doing more of.”