The Mario Blog

03.28.2011—6am    Post #1123
Today is the day: Moscovskiye Novosti’s comeback premieres

TAKEAWAY: It is here today, the revival of one of Russia’s most iconic newspapers, Moscovskiye Novosti. Follow our updates throughout the day.

TAKEAWAY: It is here today, the revival of one of Russia’s most iconic newspapers, Moscovskiye Novosti. Follow our updates throughout the day.

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To be updated throughout the day as pdfs of the first edition become available

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Here is the first ever front page of the new Moscovskiye Novosti, published Monday, March 28

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Several pages from today’s edition. For complete case study of how we arrived to this model, follow the links shown here

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Go www.mn.ru to see the online edition (home page above)

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Today’s iPad edition MN

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Trio of platforms premieres in Moscow: print, online, iPad app for Moscovskiye Novosti

Here is the four-page guide to the new Moscovskiye Novosti: to be published in all editions tomorrow

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Here is the four-page special supplement published to introduce readers to the return of Moscovskiye Novosti. It starts with a welcome from the editor in chief; followed by a who is who of the team that has created the new product; various columnists are introduced; finally an interview with me outlining our philosophy for the creation of the new daily across four platforms.

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This is the front page of the last practice run to prepare for tomorrow’s premiere of the Moscovskiye Novosti

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Online edition of Moscovskiye Novosti;
https://www.garciamedia.com/blog/articles/follow_ups_and_t-shirts_celebrating_print

Moscovskiye Novosti marketing campaign creates controversy
https://www.garciamedia.com/blog/articles/moscovskiye_novosti_marketing_campaign_creates_controversy

Moscovskiye Novosti premieres across platforms March 28
https://www.garciamedia.com/blog/articles/moscovskiye_novosti_premieres_across_platforms_march_28

-In Russia: rebirth of a legendary, iconic newspaper: Moscovskiye Novosti
https://garciamedia.com/blog/articles/in_russia_rebirth_of_a_legendary_iconic_newspaper_moscovskiye_novosti

Russia report #2: designing Moscovskiye Novosti across the platforms
https://garciamedia.com/blog/articles/russia_report_2_designing_moscovskiye_novosti_across_the_platforms

In Moscow: making plans for the return of Moscovskiye Novosti, the iconic, influential newspaper
https://garciamedia.com/blog/articles/in_moscow_making_plans_for_the_return_of_moscovskiye_novosti_the_iconic_inf

TheMarioBlog post #740