TAKEAWAY: It is here today, the revival of one of Russia’s most iconic newspapers, Moscovskiye Novosti. Follow our updates throughout the day.
Here is the first ever front page of the new Moscovskiye Novosti, published Monday, March 28
Several pages from today’s edition. For complete case study of how we arrived to this model, follow the links shown here
Go www.mn.ru to see the online edition (home page above)
Today’s iPad edition MN
Trio of platforms premieres in Moscow: print, online, iPad app for Moscovskiye Novosti
Here is the four-page special supplement published to introduce readers to the return of Moscovskiye Novosti. It starts with a welcome from the editor in chief; followed by a who is who of the team that has created the new product; various columnists are introduced; finally an interview with me outlining our philosophy for the creation of the new daily across four platforms.
This is the front page of the last practice run to prepare for tomorrow’s premiere of the Moscovskiye Novosti
Online edition of Moscovskiye Novosti;
https://www.garciamedia.com/blog/articles/follow_ups_and_t-shirts_celebrating_print
Moscovskiye Novosti marketing campaign creates controversy
https://www.garciamedia.com/blog/articles/moscovskiye_novosti_marketing_campaign_creates_controversy
Moscovskiye Novosti premieres across platforms March 28
https://www.garciamedia.com/blog/articles/moscovskiye_novosti_premieres_across_platforms_march_28
-In Russia: rebirth of a legendary, iconic newspaper: Moscovskiye Novosti
https://garciamedia.com/blog/articles/in_russia_rebirth_of_a_legendary_iconic_newspaper_moscovskiye_novosti
Russia report #2: designing Moscovskiye Novosti across the platforms
https://garciamedia.com/blog/articles/russia_report_2_designing_moscovskiye_novosti_across_the_platforms
In Moscow: making plans for the return of Moscovskiye Novosti, the iconic, influential newspaper
https://garciamedia.com/blog/articles/in_moscow_making_plans_for_the_return_of_moscovskiye_novosti_the_iconic_inf
TheMarioBlog post #740