This four-page ad for the opening of a new Tiffany store in Manhattan appeared in the Sunday, Feb. 9 print edition of The New York Times.
It is colorful, direct and makes a big splash that would be difficult to achieve on the small screen of a smartphone. Of course, one can use other media for mobile advertising.
However, there is no question about the impact of this pull out supplement which we see here in detail:
When I mention “doing print happily” I am also referring to exploring how we can attract advertisers who would like the type of treatment for their product that we see here.
Mario’s speaking engagements
March 13, 2020, National Media College Association, New York City, NY, USA
Keynote presentation at the National Media College Association Spring Convention.
March 27, 2020, New York Press Association (NYPA), Sarasota Springs, NY, USA
April 22, 2020, Newscamp 2020, Augsburg, Germany
https://medienkalender.bayern/event/newscamp-2020
April 26, 2020, INMA World Congress, Paris, France
TheMarioBlog post # 3206