It’s great to discover the latest edition of the Monocle Summer Weekly while traveling through Europe.
This is one way that Monocle editor-in-chief and founder, Tyler Brulé, reminds us how wonderful a well designed and edited print edition of a newspaper can be. The Monocle summer print adventure began in 2010 when Monocle Mediterraneo appeared.
Here are samples of the Monocle Summer Weekly, with that iconic Monocle yellow bringing us close to the brand:
In their own words:
The sunlounger is booked, the white wine is in the chiller and the swimming trunks are in the suitcase – just don’t forget to add The Monocle Summer Weekly to the packing list.The Monocle Summer Weekly series has arrived. For four weeks in August our weekly newspapers will keep you up to date with current affairs and business. We’ll be checking in to our favourite resorts, recommending the best galleries and restaurants, interviewing design luminaries and setting the mood with sunny playlists.Order the full bundle to receive all four issues throughout August – wherever your holidays take you. We’ve got your summer reading covered.
Here is the latest edition, with a variety of stories, and notice that the headlines are followed sometimes by up to three points that flesh out the story’s main components:
Inside pages
Monocle editors and designers manage to pack a lot of information on each page without making the canvas look crowded. I like the use of color as an accent color to highlight content the editors wish to make special as we see in these pages.
This is the opening page of the second section, devoted to design, fashion, travel, food & drink.
High end advertisers
While there are not many intrusive ads through this edition, the few ads that appear represent high end brands, such as Rolex.
Bravo to this salute to print
I applaud Tyler Brulé and his Monocle team for this summer offering, a way of saying that a good printed newspaper read is as much a part of a good summer beach day as suntan lotion and a cold lemonade.
Previously about Monocle summer print series
Monocle Mediterraneo premieres today
For us in this industry, a colorful, informative reminder of how much fun print can be.
Mario’s speaking engagements
Keynote presentation: Business Information & Media Summit (BIMS).
Order print edition of The Story from Amazon
You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
The Story will also appear in print
I am happy to announce that we will, indeed, have a print edition of my mobile storytelling book, The Story. I thank you for expressing your interest to our publisher, Thane Boulton, of Thane & Prose. Now the print edition will be a reality, and you can already see the cover and back cover here:
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post # 3094
The Inquirer is a brand that always resonates with me, as it was one of my projects in 1996, so I am aware of the traditions the Inquirer folks hold dear. After all, this is a newspaper that even Benjamin Franklin wrote for. I recall, as we were doing the redesign of The Inquirer, when Max King was editor in chief, how I was reminded, at every step of the process, about the newspaper’s history, the brand’s tradition and how to make sure that it was all preserved as we added more color and created a new set of story structures.
TheMarioBlog post # 3095