This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Tuesday, March 19.
What an amazing story from The New York Times, not so much because it tells a tale of incredible proportions, but, in fact, because what is merely an architectural review of a new (and somewhat controversial) new building development in the West Side of Manhattan has been told the way stories are meant to be told in the digital era.
Take a look at the story here:
https://www.nytimes.com/interactive/2019/03/14/arts/design/hudson-yards-nyc.html
Notice the number of “producers” listed at the bottom of the story. What is interesting here is the techniques used, a combination of animated graphics from various angles, the narrative that gives way to roll over texts at specific points in the story. The writing is superb, but so is the engagement allowed through linear storytelling: we read and we see. We almost enter the buildings and the zone the arcthitectural critic writes about.
There is also something clever in the use of black and white, with accent colors (orange) when needed to make a point.
Pre-order The Story here
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
TheMarioBlog post #3012