This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, February 25.
Graphic courtesy of Pew Research Center
While this is a 2015 study, it is now, while doing the basic research for my new book, The Story, that I have been able to read it more in-depth.
The study about cellphone news habits reveals that long form articles seem to garner more than twice as much engagement time when compared to short term articles.
Lately, I have observed how people of all ages are reading what appears to be long texts, or even fiction, on the small screens of their phones. This study seems to support that.
According to the study, long-form engagement timed out at 123 seconds, while short-form engagement hovered around 57 seconds.
In my view, we are doing some lean back with the phone, something that many considered to be an activity reserved for when we can lie down and take off our shoes. There is lean back time perhaps in the middle of the day. The phone as constant companion is the reason that we not only do our lean forward, but also our lean back, there.
For further reading
TheMarioBlog post #2998