TAKEAWAY: I am enjoying 10 days of beach and sun with my four children, their spouses and the ten grandchildren. Will return to work, and to TheMarioBlog, on July 14. Happy Fourth of July Holiday to all.
Pure Design segment 3 today: Layering stories
Layering and secondary readings were never more important
No doubt about it, if, as I wrote in 2002, headlines are like beacons to lead us to stories, then secondary elements, such as summaries, subheads and info boxes are sort of beeps that alert us to special elements of the story. Scanners delight in those elements. As readers and users have less time not so much to read, but also to browse through newspapers and magazines, it is those elements beyond the headline that can make the difference in that important decision: to read or not to read.
For today’s Pure Design segment, go here:
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TheMarioBlog posting #297