I like the name. I like its goal. I like the shortness and what I assume will be high level curating for The Economist’s new product: Espresso. I also like that the editor of The Economist, John Micklethwait, describes this new product as “manageable” for the readers.
Indeed, “The ‘finishability’ aspect is crucial,” said Micklethwait . “Everyone else is pushing out huge amounts of things.”
The Economist's news baristas are set to solve that with their selection of few stories to get our days started.
Enter the two tempos for the presentation of information that we so often refer to here. The Economist is one of the most respected news brands in the world. Their lean back tempo is well known and revered globally. It is wise that in their creation of a new product such as Espresso, they are going for the short, the few and the easier to grasp.
A shot of this Espresso will include five articles no longer than 140 words delivered to a smartphone app or as a daily newsletter. It costs costs $4 a month, or is free for subscribers. Let a new generation of readers discover the always great The Economist.
And, for the record, at $4 per month, this shot of Espresso news is about 26 cents less than a Starbuck's Caffe Latte
For more:
Watch the short video Espresso video here:
Mario Garcia: teaching Master Class at Poynter November 20
Innovation and Storytelling: Master Class with Mario Garcia
Here is where you can register to either attend the class in person, or via the archived replay shortly after the live session November 20.
Go here to register and more information:
https://www.newsu.org/masterclass-garcia