The Mario Blog

01.18.2018—1am    Post #5893
The Washington Post: another profitable year

Those of us who follow the brilliant work and innovative approach to digital storytelling in The Washington Post are not a bit surprised, that, for the second consecutive year, the WaPo has turned a profit.

I guess President Trump will not be able to refer to The Washington Post as “failed media company”, the way he often describes The New York Times.

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a information obtained exclusively by Axios.

In a memo to the staff, publisher Fred Ryan outline several reasons for the recent successes of The Post.  These are highlights:

In my view, Washington Post journalism has never been better. 

The Washington Post newsroom has been a laboratory for innovation, capitalizing on the latest advances in storytelling tools.  It also has launched an array of new products, ranging from the Today’s WorldView newsletter aimed at an international audience to additional “202” newsletters that are building on the highly successful Daily 202 franchise.

In 2017, readers responded to superb Washington Post journalism by subscribing in record numbers, with digital subscriptions more than doubling since January and more than tripling since last year.

 

I also would like to point out that new product creation plays a clear role in the way The Post has continued to attract subscribers.  Some of the new products range  from the Today’s WorldView newsletter aimed at an international audience to additional “202” newsletters that are building on the highly successful Daily 202 franchise. Not to be ignored, The Lilly, a formidable presentation of news aimed at women.

 

Of related interest

 

The Washington Post still plays catch-up, but is gaining on The Times

https://www.nbcnews.com/news/us-news/washington-post-still-plays-catch-gaining-times-n833236?utm_source=Pew+Research+Center&utm_campaign=4765a4b124-EMAIL_CAMPAIGN_2017_12_29&utm_medium=email&utm_term=0_3e953b9b70-4765a4b124-400017585

 

Highlight:

 

Under its free-spending owner, Jeff Bezos, the CEO of Amazon, The Post has hired more than 100 new reporters and editors, and rebuilt its presence outside of Washington. It has become a much bigger part of the digital conversation on public affairs.

Nikki Usher, an associate professor at George Washington University, predicted that 2018 will be the year of The Washington Post.

 

Mario’s Speaking Engagements

 

 

April 18-19, 2018-Newscamp ,Augsburg,  Germany.

 

 

 

 

May 26, 2018Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

 

 

June 3-6, 2018The Seminar, San Antonio, Texas.

 

 

Garcia Media: Over 25 years at your service

 

TheMarioBlog post #2761

 

The Mario Blog