The Mario Blog

11.07.2018—12am    Post #9502
The Wall Street Journal: holding on to its print design

Yesterday we discussed the decay of USA Today’s print design. Here is a little analysis of a print edition of The Wall Street Journal. It seems the WSJ designers are still paying attention to those inside pages.

Disclaimer: I have been involved in various redesign projects of The Wall Street Journal, both domestic and for Asia and Europe, since 1999. I am no longer engaged by the WSJ for any design consulting.

However, from time to time I take a look at the WSJ print edition to see how it is doing. Much to my surprise, the foundation that we as a team laid for the design of each page of The Wall Street Journal continues to stand. There is nothing revolutionary here (the real revolution was the introduction of color).  But I am happy to see that whoever is designing these inside pages pays attention to detail. The pages are crafted to be visually appealing. The six-column format is followed. There are sidebars and information boxes and graphics to make getting through the text easier. I think that the team of designers I worked with on the remake of The WSJ would be proud. Hope you are reading: Joe Dizney, David Pybas, James Reyman!

This is in direct opposition to what I see in USA Today (check my blog earlier this week on the subject). So here is how The Wall Street Journal looked on Oct. 31, 2018, the same day that I also looked at USA Today.

This is the front page.

 

 

The six column grid works

The WSJ adheres to a strict six-column format, which makes the pages look more consistent.

 

 

Now take a look here and see how a four-column grid, as used by USA Today tends to make the page look grayer.

Type contrast

One of the things we put into place during the redesign was a greater contrast in the weight of headlines, as you see here.

Breaking up masses of gray

 

 

 

Putting a little bit of care in design of inside pages

 

 

 

Of related interest

The redesign of The Wall Street Journal

https://www.poynter.org/news/behind-redesign-wsj

 

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