This is the bus stop across from my home in New York City. It is where I wait for bus 79 to take me to the Columbia campus.

What a surprise this morning to find this ad for the Financial Times:

Don’t settle for black and white. For the full perspective, turn to the FT.

The new marketing campaign for newspapers deal less with price and subscriptions, and much more with substance, content and, in the era of fake news, which brand offers the most authentic, credible content.

April 18-19, 2018-–Newscamp ,Augsburg,  Germany.

May 26, 2018 —Associacion Riograndense de Imprensa, Univesidad de Santa Cruz (Unisc), Brazil

June 3-6, 2018—The Seminar, San Antonio, Texas.