The Mario Blog

12.13.2019—1am    Post #15679
The new Apple News Newsletter

New reason for you to stay glued to your iPhone a little longer each morning with this offering from Apple News

This is the weekend edition of TheMarioBlog and will be updated as needed. We now take our Christmas/New Year recess. The new blog post is Monday, January 6.

I admit I like Apple News and the mix of stories it brings to my attention.

It is not easy for a new entry to become part of our ritual, and I confess that it took a while for Apple News to get into my daily routine. Eventually it won me over with the selection and variety of stories.

Take this week, for example: I have found an informative story from The Wall Street Journal about tech jobs and the five cities that account for the vast majority of them, a Reuters piece about jobs of the future in the US, and even an Entertainment! news item about the newly crowned Miss Universe. In addition, if I turn to features, I can access a Christmas gift guide from New York Magazine, and an intriguing piece headlined Why We Kiss! Not bad.

Now, Apple News is expanding its mail notifications with a new ‘Good Morning’ daily newsletter. Previously, users could opt in to receive email alerts from Apple News about select featured stories.

Apple says it will bring top news, analysis, and fascinating features every morning, collating the ‘best stories from the most trusted sources’. By the way, according to Apple, Apple News is the most popular news app on the iPhone.

In the good news department

The newspaper revealed today it has passed the milestone as it reached 420,000 paying subscribers. It now has more paying subscribers online than in print for the first time in its 164-year history.

Listen to my chat with Tyler Brulé in Monocle 24 Radio’s The Stack

This episode of Monocle’s The Stack was recorded live during the launch of my book, The Story, in Zurich, November 20 before a live audience. Tyler Brulé and I talk about the state of the media today, the makings of The Story, as well as the meaning of doing print happily in the mobile first era. Tune in here:

https://monocle.com/radio/shows/the-stack/378/play/

From Monocle Weekend

THE INTERROGATOR / EDITION 30

https://monocle.com/minute/2019/09/21/

Mario García

Editorial consultant Mario García has advised the most important newsrooms in the world on design – and how best adapt to a digital transition. More than 700 publications, from The Wall Street Journal to the South China Morning Post, have received his strategic steer. Other than being an adjunct professor at Columbia University’s School of Journalism, he also runs his own consultancy firm: García Media. Nowadays his speciality is how digital devices influence narrative structure and consumption; his latest book, The Story, was written specifically to be read on a phone. Here, though, he confesses to a few analogue pleasures.

What they are saying about The Story!

The Story is here!

You can now download my new mobile storytelling book, The Story, from Apple Books at $6.99
This is Book 1 of a Trilogy! The other two books coming soon.
https://books.apple.com/us/book/the-story-volume-i/id1480169411


The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Order The Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.

My chat with in Monocle Radio

Listen to my chat in Monocle Radio’s The Stack: Latest episode‘The Face’ and ‘The Story’:We welcome the return of the print version of ‘The Face’ and talk to legendary newspaper designer Mario Garcia about his latest book, ‘The Story’.
https://monocle.com/radio/shows/the-stack/368/play/

My interview with CNN en Español

I was a guest in the program Encuentro, hosted by Guillermo Arduino daily at CNN en Español. The interview was about how we read on mobile devices and my introduction of my new mobile storytelling book, The Story, to a Spanish-language audience.

Mario’s speaking engagements

March 13, 2020

Keynote presentation at the National Media College Association Spring Convention, New York City, NY>

March 27, 2020

Keynote

New York Press Association (NYPA), Saratoga Springs, NY.

Order print edition of The Story

You can order the print edition of my new mobile storytelling book, The Story, from Amazon already here:

https://www.amazon.com/Story-I-Transformation-Mario-Garcia/dp/0578495759/ref=sr_1_1?keywords=The+Story+by+Mario+Garcia&qid=1565262220&s=gateway&sr=8-1

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An interview of interest

http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp

TheMarioBlog post # 3176

The Mario Blog