Without a doubt, The Economist is one of the most authoritative and complete guides to financial news and analysis. Not to mention that its print edition weekly covers raise eyebrows and shows the power of visual storytelling, one after the other.

Now The Economist has unveiled a new app.

It exemplifies everything that I remind participants in my workshops, as I will certainly do this morning as I conduct a session for the team of Brazil’s O Estado de Sao Paulo.

1. Make it easy to navigate.
2. Emphasize fewer items per screen.
3. Seduce with that first screen, since users will give you about 6 seconds before the thumb moves on to the next screen—along with the user.

Now The Economist introduces a new mobile app that focuses on heightening interest in its magnificent content, informing without overwhelming. Good to remember that line.

Take a look by yourself and discover how The Economist is applying what it has learned about the habit of users to its new app: curating content, but allowing for the serendipity of the surprise story.  The Morning Espresso is The Economist’s early briefing, aimed at informing users even before breakfast.  Yet, The Economist’s new app is not about breaking news necessarily, but about providing a series of Daily Picks that have been curated and point in the direction of important stories worth the user’s attention as the day begins.

For more information:

How the new Economist app helps its audience feel less guilty and read more

Highlight:

As the saying goes, sometimes less is more. In the case of The Economist, the breadth of articles and analysis, which have been its hallmark since it was founded in 1843, was starting to fall out of step with today’s time-crunched readers. To realign with readers who need to digest a lot of information while on the go, The Economist released a new mobile app in May that focused on heightening interest all of the content it produces. And, even more importantly, the new app was designed to demonstrate a value proposition that would help it retain, rather than overwhelm, app subscribers.

https://digitalcontentnext.org/blog/2018/08/06/how-the-new-economist-app-helps-its-audience-feel-less-guilty-and-read-more/?utm_source=API+Need+to+Know+newsletter&utm_campaign=ed1783370d-EMAIL_CAMPAIGN_2018_08_07_12_32&utm_medium=email&utm_term=0_e3bf78af04-ed1783370d-31701869

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