It’s been a while since I had seen a real copy of The Boston Globe and its Monday, September 18 edition included one of those wrap around ads that used to be quite popular with newspapers five years ago, but which don’t see that often anymore. I know how controversial these so called “vest” ads can be, especially with editors. Advertisers love it, and the verdict is out whether readers are annoyed by the presence of an ad that covers the half of the front page.
These ads pay well and so, as someone who wants newspapers to succeed, I am all for them. Take a look here:
Globe’s Sports Section Opener
While looking at the Globe’s Monday edition, a visual surprise with their sports section front, bold type, a poster approach to the design, and quite effective.
Metro Boston
There is also the free newspaper METRO circulating in Boston, and it is the one newspaper I saw around the Boston University campus.
Of related interest:
https://garciamedia.com/blog/germanys_die_welt_flying_high_with_wrap_around_a/
https://garciamedia.com/blog/lebanons_an_nahar_wrap_around_ad_on_page_one/
https://garciamedia.com/blog/at_el_tiempo_flaps_with_style_on_page_one/
Digital Media North America
http://events.wan-ifra.org/events/digital-media-north-america-2017
This two-day event, organized jointly by WAN-IFRA and the News Media Alliance (NMA), will provide a unique opportunity for North American news media executives to hear and discuss digital revenue strategyfrom the world’s most advanced media companies.
I will be one of the speakers for this conference in New York City.
Finalists in the Digital Media contest 2017
https://mailing.wan-ifra.org/vm.php?m=4769&u=ed7c3017381fb21f96ef5cf355e244e7
Mario’s Speaking Engagements
Sept. 22, Columbia University, special program for Argentine journalism students Universidad Blas Pascal in Cordoba.
Oct. 19, WAN IFRA Digital Media North America, New York City
Nov. 16-19, WAN IFRA Latin America, Buenos Aires, Argentina
TheMarioBlog post #2701