The bright red logo of TELE, the weekly television/entertainment supplement , is as familiar to Austrian readers as Mozart chocolates and Sacher tort.
TELE is inserted in Austrian newspapers and becomes a faithful companion of television watchers of all ages, who consult it to find out what’s on television each day and night. Garcia Media first designed TELE in 1995, at which time the existing logo was created. TELE circulates 1.4 million copies per week.
Now TELE appears with a totally redesigned package, although the logo stays the same.
“We did consider more than 40 different new logo possibilities,” says Jan Kny, art director for Garcia Media in Hamburg, where the TELE project was based. “We had many ideas for logos designed by our Paula Ripoll, of the Garcia Media Latinoamerica office. But, at the end, the old logo won, and it was decided that it had a sense of brand that readers identified with.”
Not so the rest of the magazine, which rethought how it did everything, from listings—the main reason for its existence—-to features such as a new Page 3 with news from the TV world, commentaries, facts, celebrity gossip and personality profiles.
Also new: the big cover story about the major TV star or event of the week, with many photos, backgrounders and even a lottery.
A popular feature of the new TELE is a section devoted to Young Media/Future, as well as pages covering such timely topics as wellness, health, food and wine.
Also new: the big cover story about the major TV star or event of the week, with many photos, backgrounders and even a lottery.
A popular feature of the new TELE is a section devoted to Young Media/Future, as well as pages covering such timely topics as wellness, health, food and wine.
“This is an opportunity for TELE to come out with a new approach, for a new audience,” says Hans Metzger, publisher. “We are very proud of our new product and think that it will be very popular to satisfy the needs of users who seem to be more and more in a hurry all the time, even when they plan their leisure activities.”
The typography used for TELE includes Retina, from the Hoefler Foundry of New York, for all listings, and Flama, from Feliciano Type Foundry
of Portugal, for text and headlines.