The Mario Blog

02.27.2020—1am    Post #16669
Teaching my students value of that first mobile story screen

Do you seduce your readers via the headline and image on the first screen of your mobile story? That’s the real test!

It is my Columbia students’ first assignment to write/edit/design a story specifically conceptualized for mobile consumption.

First test for such a story: how effective is the first screen in attracting and retaining readers. Remember, most readers who read on mobile devices are impatient and always on the lookout for interesting content.

That first screen is key to accomplish the goal of making the reader who is passing through want to read your story.

What better way to test the seductive power of your story than by creating a first screen design that blends a good headline with a vibrant visual.

Take a look at the students’ work

And decide which of these stories you would like to continue reading!

Pages we like

These are interesting design solutions for stories about the impact of billionaires running in the 2020 US Presidential Election. I like the ‘type attack’ on the opening page of this Sunday, Feb. 23, edition of The New York Times.

Let The Story guide your mobile first strategy!

A good read to start the year 2020: The full trilogy of The Story now available–3 books to guide you through a mobile first strategy. Whether you’re a reporter, editor, designer, publisher, corporate communicator, The Story is for you! https://amazon

Mario’s speaking engagements

March 5, 2010- Hapag-Lloyd Event, Hamburg, Germany


March 13, 2020, National Media College Association, New York City, NY, USA

Keynote presentation at the National Media College Association Spring Convention.

http://www.collegemedia.org/

March 27, 2020, New York Press Association (NYPA), Sarasota Springs, NY, USA

https://nynewspapers.com

April 22, 2020, Newscamp 2020, Augsburg, Germany

https://medienkalender.bayern/event/newscamp-2020

April 26, 2020, INMA World Congress, Paris, France

TheMarioBlog post # 3216

The Mario Blog