The Mario Blog

05.30.2007—2am    Post #63
Supplements

Targeting that niche-audience Newspapers sometimes wish to redesign a supplement independently of the larger paper, or in the case of a start-up, create a new look to establish a distinct identity for a section of the paper – perhaps appealing to a niche audience. Based on strategies and sample content provided, we develop concepts and […]

Targeting that niche-audience

Newspapers sometimes wish to redesign a supplement independently of the larger paper, or in the case of a start-up, create a new look to establish a distinct identity for a section of the paper – perhaps appealing to a niche audience. Based on strategies and sample content provided, we develop concepts and prototypes just as in a full newspaper design, coach our clients up to the launch of the newly designed supplement, and provide follow-up critique or training services as desired by the client.

The Mario Blog