Targeting that niche-audience
Newspapers sometimes wish to redesign a supplement independently of the larger paper, or in the case of a start-up, create a new look to establish a distinct identity for a section of the paper – perhaps appealing to a niche audience. Based on strategies and sample content provided, we develop concepts and prototypes just as in a full newspaper design, coach our clients up to the launch of the newly designed supplement, and provide follow-up critique or training services as desired by the client.