TEXTBOOK: Subheads were probably the first of the navigational tools used by newspapers and magazines. Those little two or three word mini heads that break up masses of text have been around since newspapers began using them in the 1930s. Today, their role has never been more essential. Pure Design download gives you tips on subhead use. ALSO: We show you a rare Frida Kahlo photo from her adolescent years.
I have always valued the role of scanners, and constantly insist to those editors and designers that I work with that subheads MUST be used.
When we participated in the 2007 Eye Track research of The Poynter Institute for Media Studies, one of the foundings was another excellent testimonial for the use of subheads:
Scanners: limited for time, they search for clues in “surface”
visuals and text to decide what’s for them (heads, decks,
subheads, captions, photos, illustrations, graphics) .
La Kahlo dressed like El Kahlo here
Photo of the Kahlo family; Frida is standing, far left, dressed like a man.
(Courtesy of the Guillermo Kahlo collection, Galeria Taller Larios exhibit, 2009)
Portraits of Frida Kahlo and her father, the photographer Guillermo Kahlo
We reported this weekend about the opening of an exhibit in Camaguey, Cuba, at Galeria Taller Larios, home of the Cuban artist Orestes Larios Zaak, whose paintings—inspired by the Cuban eco systems—are recognized internationally.
The exhibit of Guillermo Kahlo’s photos is a first in Cuba, and celebrates the father of the artist Frida Kahlo.
I asked Orestes if the exhibit included any photos taken by Guillermo Kahlo of who was said to be his favorite child: Frida. While Orestes said that the exhibit included mostly architectural photos, which is the reason the then president of Mexico, Porfirio Diaz, had commissioned Guillermo Kahlo to do a series of photos to commemorate Mexico’s 100 years of independence, Orestes said he would ask for photos of the young Frida.
Today, this photo arrived, courtesy of Pavel Alejandro Barrios, curator of the exposition, showing a Frida Kahlo about 17 years old, in a family portrait, dressed entirely as a man. Guillermo Kahlo appears in this family portrait as well, so we don’t know if he took the photo himself.
Although I don’t have enough information about details of the photo, I thought it would be interesting to see this different glimpse of Frida Kahlo, without question one of the most remarkable and influential Latin American artists of the mid-20th century.
Jacky was a hit on Sunday
Jacky captivated many of you, so he will be back next Sunday
Frank Deville’s dog, Jacky, made a cameo appearance in this blog yesterday (see above), and we joked that the Luxembourg-based pooch was an avid reader of the German newspaper, Bild Am Sonntag. Well, many of you wrote to say that you found this dog exceptionally cute and smart. So, by popular demand, Jacky will be back Sunday to tell us which Bild Am Sonntag story he sniffed as the best. Stay tuned for more of Jacky, who apparently prefers his newspaper “in print” and definitely NOT online.
Download entire first section of Pure Design: Words
Now that I have fully presented the first of six sections of Pure Design on TheMarioBlog, I am offering the entire initial section, “Words,” available for download—all 33 pages of it. This may be useful for those of you saving or printing out Pure Design and will be done following each of the remaining sections. At the end of our journey through words, type, layout, color, pictures, and process, I will publish the entirety of Pure Design in one file.
Follow me at www.twitter.com/tweetsbydesign
Follow the Marios
Two Marios. Two Views.
Follow Mario Jr. and his blog about media analysis, web design and assorted topics related to the current state of our industry.
http://garciainteractive.com/
Visit Mario Sr. daily here, or through TweetsByDesign (www.twitter.com/tweetsbydesign)
In Spanish daily: The Rodrigo Fino blog
:
To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
TheMarioBlog posting #323