Every day your audience; (stakeholders, clients, institutional partners, media) are screening out more and more information as they become overwhelmed.
In short, corporations are losing their audience. This poses a big problem for the corporations that have a real story to tell. We at Garcia Media have spent over three decades designing better storytelling strategies for corporations in all kinds of media from newspapers and magazines to corporate publications and websites worldwide. Companies such as Dow Jones, Volvo, Intel, Epson, Bank One and Chase Manhattan Bank have entrusted us with creating engaging design and editorial to better communicate with both their internal and external audiences.
Over these three decades of research and practical application of information design we have learned much about how a corporate audience thinks, how eyes move across the page of a brochure, an annual report or corporate web site, about the evolving scanner and supersonic reader, and the importance of effective navigation for better access to information. We have learned what it is that busy, information saturated people do to cope with the information overload. In a nutshell, they figure out which information they can afford to ignore, the data that is not immediately helpful to them in solving the problems that they have right now, and they ignore it. The smart audience has finally decided that ignoring more pays.
So how do you get your audience to stop ignoring you? Well, that’s the secret of how to craft messaging that adds value to your brand. In fact, that’s the best story we tell.