Lee Xian Jie, editor of the NPTribune writes enthusiastically about the newspaper produced with his team, and about the popularity of the online community: www.nptribune.theurbanwire.com, which is a sort of Student Center, where students gather to exchange ideas, news, find out what is going on and, typical of student publications, discuss, what else but the quality of “food in the school’s food court”! Which goes to show that little changes in the world of student journalism, one that I know well, having acted as editor-in-chief of the University of South Florida daily newspaper, The Oracle, during my senior year (1969). In those days, we also carried frequent commentary about dorm and student union food. But, alas,the Vietnam war was raging, opinions were divided, and the editorial/opinion pages were never lacking in the debate of the day. Today, the debate of the day for students is the same as for adults, the economic crisis. A lead headline on Page One of the NPTribune reads Business Grads Wait out Gloom, with an interesting side bar: Some students are still spending like there is no tomorrow, grooming amid the gloom.
The NPTribune is attractively designed, with good packaging, catchy headlines, colorful graphics and tons of people coverage. I am impressed by the professionalism exhibited here, from the writing to editing and design. But, especially, how this printed quarterly acts as a great companion to the online edition, which is updated constantly, but where one can access pdfs of the quarterly newspaper.
It was fun to flip through the pages of this newspaper, and to visit its website, and find that students, indeed, are covering the type of stories that their fellow students will crave for: Learn How Student Entrepeneurs Are Using Facebook, or the ultimate elective course, “Interdisciplinary module talks about love”.
Good job.
The Way We (Will) Read
Yesterday at lunch here in Paris, a magazine editor asked me what I thought of book reading on mobile telephones. “It is quite popular in Japan,” the editor told me.
Today, an item in The New York Times, describes how we are likely to see more electronic books coming to mobile phones. I, for one, am ready to tackle a book on my iPhone, although right now I cannot imagine reading a lengthy work of fiction on such a small screen. But, this is the future, so why not try it?
E-books, as we know, are quite popular, so Google announced Thursday that the 1.5 million public domain books it had scanned and made available free on PCs were now accessible on mobile devices like the iPhone and the T-Mobile G1. And, to counterattack, Amazon is now saying that it will make the book titles already available thru its popular Kindle also available on a variety of mobile phones.
I am planning to get me a Kindle for my upcoming birthday. I am presently carrying two “real” books in my backpack, which I take turns reading. One is Cuban writer Zoe Valdes’ La Cazadora de Astros, the other one is The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It by Tilar Mazzeo., the fascinating story of the woman who transformed France’s champagne industry . They are heavy and bulky, but they are both good. Maybe I should try to get electronic versions of these books and see what happens.
Stay tuned for my Kindle experience, and, of course, for my gradual evolution into book reading on my ever present iPhone.
For the full New York Times article:
http://www.nytimes.com/2009/02/06/technology/internet/06google.html?_r=1&th&emc=th
To read TheRodrigoFino blog, in Spanish, go:
https://garciamedia.com/latinamerica/blog/
Today Rodrigo Fino discusses the importance of branding:
::: Also high impact public campaign advertising
Duration: 00:38
France, 2009
[+] info available youtube.com
[+] info about public campaigns, click here
TheMarioBlog posting #186