Get used to the name Luminary, the new app “built by and for podcasts lovers.” The free app promises that you will find exactly what you want to listen to, when you want to listen to it.
In other words, and as, Matt Sacks, Luminary’s co-founder and chief executive, told The New York Times recently:
“We want to become synonymous with podcasting in the same way Netflix has become synonymous with streaming.”
This new project, Luminary , has secured nearly $100 million in funding and a subscription-based business model that it hopes will push the medium into a new phase of growth. As we have said before in this blog, audio is hot. Listening is where a lot of the action is going to be, especially for those who carry their phone around as a constant companion.
The point has come when publishers simply can’t ignore the power of audio, and the popularity of podcasts, specifically. I am sure that this is what those Luminary execs are banking on with their new product.
The Luminary app will arrive in June and will focus on subscriptions. For $8 a month, subscribers will gain access to Luminary’s ad-free lineup.
The rise of audio as an important part of our publishing and storytelling efforts is such that I am tempted to audit one of the courses our Columbia School of Journalism offers for radio journalists. Indeed, I share my Columbia office with a colleague who teaches in that program. Tempting!
Let’s hear it for audio!
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An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
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TheMarioBlog post #3027