For many publishers their focus is on web, yet the public seems to love those apps!
Yet, I am always asked the question at my in-house seminars in newsrooms around the globe: should we consider apps for this or that?
Of course, the answer is yes.
Citing from a recent article on the topic:
Consumers not only spend the majority of their time on mobile in apps, but the average number of apps used continues to increase (by 15% in 2018) to ~35 apps per US smartphone user. Mobile app users are also more attractive audiences given their high engagement rates in app as opposed to mobile web.
Why apps?
Some of the benefits are obvious, and they include a better presentation of advertising.
-The mobile app user experience (and native apps in particular) is superior to mobile web for both content and advertising
-Native apps are typically faster, lighter, more interactive, and can often allow offline content browsing.
—They are also easer to access for consumers.
And, I will add, allow for more creative design strategies.
It is time to rethink how we present information and this piece reminds us of the obvious: we are in a mobile-first world, and apps are popular with our audiences. Mobile apps are making a definite comeback.
Yet, I am always asked the question at my in-house seminars in newsrooms around the globe: should we consider apps for this or that?
Of course, the answer is yes.
Of related interest
Citing from this article:
Mario’s speaking engagements
Mario doing a keynote presentation at Newscamp 2018 in Augsburg, Germany
Here are places where I will be taking the message of mobile storytelling in the weeks ahead:
May 15 INMA, New York City International News Media Association’s Mobile Storytelling Workshop
May 25, Milan, Italy, EidosMedia Annual Customer Meeting, Keynote: Mobile First Strategies for Publishers
June 12, NEC Media City, Bergen, Norway, Storytelling workshop for Editors
June 13, Fortellingens kraft 2019, Bergen, Norway, Long form Mobile Storytelling for Writers
July 11, Florida Media Conference, St. Petersburg, FL, Keynote for editors: The mobile first newspaper strategy.
Mario’s weekend rituals…..
Monocle interviews me about what I do on a typical weekend (is there such a thing? Not for someone like me who is seldom in the same location twice. But I gave it my best shot, for what may come as a normal weekend, when I am home in New York! Enjoy.
https://monocle.com/minute/2019/04/27/
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post #3043