Back after great vacation
It is great to be back after very much needed few weeks of vacation at the beach in two different continents.
I enjoyed my time with the family in Longboat Key, Florida, and also my annual sojourn to the land of my ancestors, The Canary Islands, where I stayed in Las Palmas de Gran Canaria and enjoyed the charms of the island and the fantastic weather: never too hot, never cold, always breezy, with spectacular views.
Let’s hear it for those Podcasts
I am not surprised that my first blog post after the summer vacation has to do with sound, and, specifically, with Podcasts.
A new study from the Reuters Institute for the Study of Journalism reminds us how podcast consumption is growing in a number of countries and how monetization models are emerging. What I find of special interest is that the same study reveals that the appeal to younger people is the greatest here.
“:In Sweden and the United States, two countries that have embraced podcasts most, we find that over half of under 35s have used a podcast monthly compared with less than a fifth of over 55s.”
Fascinating to read that even those as young as 18 (the 18-24 segment) are among the largest percentage of the audience that used a podcast in the last month. Also of interest: The majority of podcast usage is at home (64%),
In case you wonder in which platform most are listening to their Podcasts: 55 % are doing so on their smartphone.
In his INMA Newsletter, media audience strategist and consultant , Grzegorz Piechota, reminds us of an important point:
Podcasts are not attractive to all users and not all topics find their audience, so one perhaps should find a niche first and focus on a differentiated subject.
Podcasts and the rest of 2019
In our part of the world many editors and publishers are still enjoying time off. However, in only a few weeks, it is back to work. I would set Podcasts high on the list of project planning once these executives return to work full of energy after a vacation.
It is no doubt a topic that will enhance their storytelling strategy, while perhaps helping with monetization efforts as well.
Mario’s speaking engagements
Nov. 12
Keynote presentation: Business Information & Media Summit (BIMS).
Pre-order The Story
The newspaper remains the most powerful source of storytelling on the planet. But technology threatens its very existence. To survive, the Editor must transform, adapt, and manage the newsroom in a new way. Find out how, pre-orderThe Story by Mario Garcia, chief strategist for the redesign of over 700 newspapers around the world.
Order here:
https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
The Story will also appear in print
I am happy to announce that we will, indeed, have a print edition of my mobile storytelling book, The Story. I thank you for expressing your interest to our publisher, Thane Boulton, of Thane & Prose. Now the print edition will be a reality, and you can already see the cover and back cover here:
An interview of interest
http://www.itertranslations.com/blog/2019/3/11/fd60ybflpvlqrgrpdp5ida5rq0c3sp
TheMarioBlog post # 3084