O Estado de S Paulo: the bilingual front page idea

TAKEAWAY: Printed newspapers still have the power to surprise, to entertain and to make us stop and take a look, as did Brazil’s O Estado de S. Paulo Monday.

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Side by side: one front page, same content, two languages

Here is an idea we like.

Monday’s edition of the Brazilian daily, O Estado de S. Paulo, had a rather unusual and creative use of a wrap around front page.

To the readers’ surprise, the front page is in English, with a message that reads:

“This is how your kids will understand the world: In English.”

The articles are the same ones published in Portuguese in the edition’s real front page.

We thank our blog reader, Alexandre Giesbrecht, for sharing it with us.

The Mario Blog

TheMarioBlog post #1309