One story, 3 versions to accommodate various platforms

It’s a Multiplatform world.

How one story plays in one platform may not be the ideal way to present it in another. Print pages are large and wide, the largest canvas; iPhone screens are very small, attention span lower, the laptop screen is in the middle, not as large as a printed page of a broadsheet format newspaper, but bigger than a phone screen.

Members of the audience pick where they wish to read the story.

In the newsroom we have an obligation to look at stories differently for different platforms, not for every story, but those that rate high as premium content.

At The Washington Post, Multiplatform storytelling is practiced daily and here is an example that demonstrates it.

It is a story about US presidential candidate, Amy Kolbachar, and how she conducts her campaign as she also attends to the more pressing issue of the Impeachment Trial currently underway accusing President Donald Trump of abuse of power.

From print to “tap”

As we see above, the story gets a full page treatment in the print edition of The Washington Post. But the same story is turned into a series of “cards” as in AMP Newsroom Studio, where the story becomes more pictorial, as we see below:

The story on the Post’s website

For those reading on their computer screen, this is how the story appeared:

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